1. Using the “DECIDE” procedure/formula, analyze the above case. (50 points) Company Background Frito-Lay Company is the world leader in the salty snack category, controlling more than 35 percent of the world market in snack chips and 60 percent in the United States. Among the company's well-known brands are five that generate annual sales of $1 billion each: Lay's, Ruffles, Doritos, Tostitos, and Chee-tos. In addition to its dominance of the potato chip, tortilla chip, and corn chip sectors (the last of these led by the Fritos brand), Frito-Lay has major brands in other categories, such as Rold Gold pretzels, Cracker Jack candy-coated popcorn, and Grandma's cookies.
BUS-101 Dunkin’ “On the Go” Essay Dunkin’ Donuts is the world’s leading baked goods and coffee chain. Dunkin’ Donuts is the fastest growing quick service restaurant in the world, with more than 9,700 restaurants in 31 countries worldwide. In the United States, “Dunkin’ Donuts has more than 6,700 restaurants in 36 United States and the District of Columbia.” (news.dunkindonuts.com) Many different Dunkin’ locations were built quickly and conveniently in areas where roads were driven daily to jobs. However, an orange & pink truck bringing bagels, hot coffee, and munchkins that you couldn’t get anywhere else is delivered to you! One thing that all worksites have in common is hungry workers.
Dunkin Donuts Profile Products Dunkin' Donuts is the world's leading baked goods and coffee chain, serving more than 3 million customers per day. Dunkin' Donuts sells 52 varieties of donuts and more than a dozen coffee beverages as well as an array of bagels, breakfast sandwiches and other baked goods. Strategic position in the market place • #1 in iced regular/decaf/flavored coffee* • #1 in hot regular/decaf/flavored coffee* • #1 in donut category* • #1 in bagel and muffin category* • #2 in breakfast sandwich servings* • #1 in customer loyalty in the coffee category since 2007, according to Brand Keys * CREST data year ending December 2012 Strategic plan In January, Dunkin’ Donuts began recruiting multi-unit operators for Los Angeles, Riverside, San Diego, San Bernardino, Ventura and Orange counties, with a long-term goal of having more than 15,000 Dunkin’ Donut restaurants in the United States. In addition to traditional restaurants, the company is actively identifying franchisees to open a wide range of non-traditional venues including colleges, universities, casinos, military bases, supermarkets, airports and travel centers. Philosophy To be recognized as a company that responsibly serves our guests, franchisees, employees, communities, business partners, and the interests of our planet.
• Merchandise: Coffee‐ and tea‐brewing equipment, mugs and accessories, packaged goods, music, books and gift items. • Fresh Food: Baked pastries, sandwiches, salads, oatmeal, yogurt parfaits and fruit cups. • Consumer Products: Products in 13 countries (Austria, Canada, China, Denmark, Germany, Ireland, Japan, Korea, Mexico, Norway, Spain, UK and U.S.) in three categories: o Coffee and Tea: Whole bean and ground (Starbucks and Seattle’s Best Coffee brands), Starbucks VIA® Ready Brew, Tazo® tea filterbags and tea latte concentrates. o Ready‐to‐Drink (RTD): Starbucks® bottled Frappuccino® coffee drinks, Starbucks Discoveries® chilled cup coffees, Starbucks Doubleshot® espresso drinks, Starbucks Doubleshot® Energy+Coffee drinks; Seattle’s Best Coffee® Iced Lattes,
In the 1990s, Krispy Kreme grew rapidly to the national phenomenon with 366 stores in 44 states. In addition to Krispy Kreme stores, their premium quality doughnuts are sold in supermarkets, convenience stores and other retail outlets throughout the country. Best known for their fresh, glazed, yeast-raised doughnuts, known as "Hot Original Glazed”, Krispy Kreme also make more than a dozen other varieties of yeast-raised and cake doughnuts. Krispy Kreme doughnuts are sold in supermarkets, grocery stores, convenience stores, gas stations, Wal-Mart and Target stores in the US; Loblaws supermarkets and Petro-Canada gas stations in Canada; Woolworths supermarkets in Australia, and Tesco supermarkets, Tesco Extra and Moto service stations in the UK. The operational plans of Krispy Kreme such as a pilot project in Mountain View, California, to sell doughnuts through car windows and sunroofs at a busy intersection (with wireless payment) in 2003.
Example General Mills dominates Cereal while Frito-lay dominates Snacks/chips, Kraft dominates cheese based, ConAgro dominates Corn based products like popcorn, and finally Campbell dominates Soup and vegetable drinks. Nestle is the rightful market leader in terms of Size and number of brands its revenue is 141 billion nearly 6 times of General mills. They compete in various segments like Ice Cream, Packages food, Frozen Food. But in the last two years General Mills has changed the industry with its Acquisition of Yoplait and making it one of the biggest Yogurt brands in U.S. they increased the market share considerably to worry Dannon the Yogurt market leader. General Mills made 4 basic changes to position themselves better and increase their market cap.
At December 31, 2010, its portfolio included 11 brands Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings, and Oscar Mayer meats. In February 2010, the Company announced that it has acquired the control of Cadbury plc. As of June 1, 2010, the Company owned 100% interest of Cadbury ADSs (Cadbury Shares). In the United states, Kraft Foods Inc., holds the title of being the leading food company in the second place position worldwide, just after Nestlé S.A. They operate in two main sectors; Kraft Foods North America (KFNA; generating 73 percent of 2000 pro forma revenues) and Kraft Foods International (KFI; 27 percent).
It also sells a variety of coffee and tea products and licenses its trademarks through their Channel Development segmentation. As of September 30, 2012, it operated 9,405 Company-operated stores and 8,661 licensed stores. It has four segments (% of gross revenue): Americas (75%); Europe, Middle East and Africa EMEA (9%); China/Asia Pacific CAP (5%), and Channel Development (10%). (The New York Times, 2012) (Starbukcs Corporation, 2012) The business strategy of differentiation is exhibited through delivering consistence quality products and exceptional customer experience at a typically higher than average cost to customers. Customer value proposition is leveraged around serving the coffee experience into everyday lives.
KRISPY KREME DOUGHNUTS, INC COMPANY [pic] Krispy Kreme Doughnuts is a restaurant services company that provides doughnuts and coffee. The company is a branded specialty retailer, and produces more than seven million doughnuts a day. In addition to its Krispy Kreme stores, the company sells its doughnuts in supermarkets, convenience stores and other retail outlets throughout the country. The company also serves premium coffee and espresso drinks. Krispy Kreme is headquartered in Winston Salem, North Carolina.
Strategic Alliances | Effects of Strategic Alliances | McDonalds, Wal-Mart, Coca Cola | | Jacqueline Mathews | 1/18/2011 | Dr. Cornett, Instructor This paper will address alliances and benefits of these three companies and attempt to analyze issues of Corporate Social responsibility and its impact on stakeholders. | I have chosen 3 companies that are no stranger to any of us. McDonalds, Wal-Mart, and Coca Cola are powerful corporations and household words across America and other countries. McDonald's Corporation is the world's leading food service organization. The corporation started out as a small drive-through in 1948 by brothers, Dick and Mac McDonald.