MT460: Management Policy and Strategy Unit 2 Project: Why is strategy important to business? Kaplan University August 13, 2012 Strategy is important in business because it makes you realize what needs to be done and helps you to prioritize the steps. This will also help your competition look at what they have in order to stay ahead. What would business be like without a strategy? It would be like trying to drive a car with out the fourth wheel.
The most important thing was ensuring that the product names created reflected the type computer that the consumer wanted. For example, the Mercedes group wanted a fast and powerful computer, so PCGlobal decided to name the PC for this group Odyssey to show it was an epic machine to match the demands of the consumer. The consumer demands for the Mercedes group was that the PC be fast and powerful, engineering oriented, ability to link with other computers, looks good, and has service and support. For the Mercedes group, price was not an issue. PCGlobal decided that only a top of the line computer would do for this target group.
Innovations in the automotive industry also drive customers to bring their vehicles in to be worked on by automotive shops rather than working on them themselves. My friend takes advantage in this by ensuring that he and his mechanics are
The automobile industry uses advertisements and different persuasive techniques to sell their vehicle. This advertisement I chose by Ford targets the viewer’s conscience and subconscious mind and at the same time makes, the person want to buy one of their vehicles, the 2011 Ford F-150. This ad also has some rhetorical elements. When discussing the rhetorical triangle of the ad, the subject is the Ford F-150 – “The New 2011 F-150”. The speaker is the artwork and the words on the advertisement.
You just found the perfect car for you. The brand new Chevron. The advertisers for Chevron have released a new advertisement to convince a younger audience to buy a sleeker new car. The spokesman’s alluring tone, persuades and draws in a younger generation by his use of rhetorical questions, personification, and asyndeton. The advertisers seem to have a thing when it comes to rhetorical questions.
The two offerings to be brought to market were also given product names that would hopefully elicit some consideration by the market customer. The workhorse offering was named “Innova”, derived from “Innovation”. The Mercedes offering was named “Design Max”, referencing the power and engineering software that it contained. Looking at the sales office locations that were offered I chose to enter New York and Paris, since these two markets showed the highest demand for the two offerings that were chosen for TechSol to bring to market, the Workhorse and the Mercedes. These two markets were chosen so that Techsol could position a high volume small margin offering to the markets that would stabilize production due its substantial need.
Also being in the Playbill gives them a lot more creditability because of the target that this kind of institutions attract, a simple way to say it is that the reader by himself is giving creditability to the product because of the source from where he is getting this advertisement. But what mainly gives credit is the years and experience that Mercedes Benz has in the market, if this example was a not worldwide recognized brand they would have to use another kind of ethos to give credibility to their advertisement. The 2014 E-Class basically use pathos to appeal to three not so common feelings: luxury,
AST1 Task 1 305.6.2-03 Company S, as a new manufacturer in the motor scooter market, must develop marketing strategies to ensure the continued motivation of its new channel partners, in order to secure sales and garner its share of the marketplace. These channel partners have a strong loyalty to the competitor’s products; but with the proper mix of sales strategies, Company S will be able to penetrate the marketplace and develop strong and lasting sales partnerships. Five Strategies for Motivating Dealerships as Intermediaries of Company S: 1. Incentive Programs Company S will provide a strong incentive program for the dealerships, such as quantity discounts based on the number of scooters the dealership sells. The more scooters the dealership sells, the lower their cost to purchase the merchandise.
Tucker’s vision, proactively, and motivation is what made him a great leader, manager and CEO; however his poor management decisions lead him to his downfall. Tucker was a man of vision, which is a critical characteristic to have as a leader. A vision allows for a sense of direction, and a way to focus the attention of everyone associated with the organization. The need to achieve the same vision is why individuals in an organization come together and work as hard as they can in order to succeed. Tucker had the dream to build a car with many new features like air-cooled rear engine, disk brakes, independent 4-wheel suspension, an additional center headlight that pivoted left and right for better vision when turning, a padded dash, seatbelts, and a pop-out safety windshield.
Pursuing a career in auto body technician and auto mechanic will be both challenging and rewarding. I will have to complete schooling for both which will make it very challenging. It will be rewarding to me because I will be doing what I love. Auto body is a career where you learn how to do body work and paint a customers car when it is wrecked, or just needs repainted, or restored. Auto Mechanics is a career where I will learn how to fix and repair a customers car if it has any kind of mechanical problem such as engine failure, breaks, mufflers, oil changes, etc.. You have to attend schooling and receive a certification or associates degree in both fields.