Strategic planning is crucial at this stage and there are tools available to help any business perform the analysis needed to succeed. Kudler Fine Foods is an upscale food store specializing in foods and services that appeal to a niche market; gourmet chefs and gourmet chefs in training. The firm had good initial success with its first two stores, but its third store is suffering with lower than expected sales. The firm wishes to continue expansion and increase profitable growth. Before moving forward the company’s owner, Kathy Kudler, needs to understand her company fully and have accurate knowledge about the firm’s internal and external environment.
Currently the company’s marketing budget is truly an advertising budget. No real marketing exists outside of a catering brochure. A marketing plan is an integral part of a company’s business plan. Small-scale specialty food stores face unique challenges and opportunities when marketing their products. If the company wants to be successful, the store must decide what market the product will thrive in, what the competition is and how to market the product given the retailer’s available resources (Marketing considerations for small-scale specialty food producers, 2007).
Kudler Fine Foods Market Analysis Kudler Fine Foods is a gourmet food grocery mart that prides itself on serving the customer with the finest organic foods available from around the world. Business owner Kathy Kudler realized there was a demand for a gourmet food market in her hometown of La Jolla, California. She believed that there was a market for quality foods, and that people would be willing to shop at a store with a concentration of rare quality foods. The company slogan is shopping the world for the finest food. This slogan emphasizes the company mission to truly serve what they believe is the best items from around the world, no matter the location.
One reason is because it’s priceless being that it is printed out on all our customer receipts. The second reason is because it will bring people back to our restaurant or at least consider it. The final reason is that it will bring customers here during lunch hours. For many restaurants, there slowest hours are during the day so we figure that giving them this coupon to use before 3PM any day of the week will give us busier lunch hours and higher revenues each day of operation. I’ve seen this idea used in many famous restaurants like Cheesecake Factory, Starbucks, fast food places and
The current performance of the company is very good. In the thirteen weeks ended on January 31, 2011, the company had a net loss of $5,047 (in thousands). In the thirteen weeks ended on January 31, 2012, the company had a net income of $88 (in thousands). The fiscal 2012 cash incentive compensation is $1,985,844. The Hardee's in La Follette Tennessee has an average income per month of $120,000 before deductions of payroll, merchandise, and all other overhead.
Positions Livoria to take advantage of the growing population and addresses Paul’s concerns, but fails to address the current need to generating a net income of $1.1 million by 2015 (appendix 2) * Industry trend indicates 70% of restaurants in Dawkins are franchise. This will allow Livoria to be competitive however; this will require additional capital cost for training, monitory and new management which cannot be afforded at this moment. Implement alternative 1: Diversify menu to include vegetarian food. * This will generate enough revenue to settle the litigation and a net income of $1.1million by 2015(appendix 1) with current space and employees * Livoria will be well positioned to challenge competition, quality of sandwiches and brand image will not be compromised. * Additional capital cost will not be incurred and the restaurant will be well positioned to take advantage of the growing population in Dawkins.
Unlike McDonald’s, at the completion of each transaction, you will not hear a “Thank you” or a “See you next time” but these classy words: “My pleasure”. This response is just another of the examples of the superior service you will receive at Chick-fil-A. Normally you would expect to hear those words at a much finer and more elegant dine-in restaurant. Just by the simplicity of saying those words, the image the restaurant portrays is immediately changed. Dan Cathy is the President and Chief Operating Officer of Chick-fil-A.
Although The Front Porch Café and Cuevas Bistro are local favorites, the Front Porch Café turns out to be on top because of its wide variety of entrees, professionally trained staff, and soothing environment. In their menu, service, and atmosphere, both restaurants could not be more different but can be enjoyed all the same. As both of these amazing restaurants continue to serve new and regular customers, there can be nothing less than the great satisfaction of indulging in “out-of-this-world” seafood
August 21, 2011 Marketing 1120 1) Franchising: Contractual agreement between Lina’s Café and Frederick Haneuse that allows Frederick to run a business using Lina’s name and format. I think Frederic opted to buy a franchise instead of starting from scratch because it is easier to use a business plan that is so successful vs. coming up with a new plan. It is very difficult to create a new product especially in the food industry in Canada given the numerous amounts of competition- especially from Tim Hortons. Also Frederic would be given the opportunity to go to Paris to receive food preparation training, décor and presentation methods and planning advice. The original business would help him achieve his goal of providing Canadians a wonderful
The company is world-renowned for its golden arches, and a varied menu that includes the Big Mac, McNuggets, and other well-known food items. The restaurants are operated by the company or by independent owners under franchise agreement. The company’s main competitors (in order of sales) are Starbucks, Wendy’s and Burger King, (McDonald’s, 2012). McDonald’s continues to build its brand and stay competitive through the use of marketing research. Specifically, the company strives to identify and understand customer desires in a constantly changing environment so that it meets those needs better than the competition, (The Times 100 Business Case Studies,