Dove Beauty Campaign

657 Words3 Pages
Critical Thinking: Dove Commercial Campaign for Real Beauty The beginning of the Dove commercial campaign for real beauty shows a little, innocent girl looking into the camera for a couple of seconds. Then it shows numerous advertisements of skinny and “beautiful” women with big boobs. These advertisements are telling women they need to look younger, smaller, lighter, firmer, tighter, and many more things. They encourage women to take pills, eat healthier or less, and exercise more in order to achieve the “perfect” body. They show a woman weighing herself while becoming skinny and then fat. It also shows various women preparing for surgery on her eyes, boobs, arms, almost everywhere on their bodies. The commercial ends with a group of young girls crossing the street and a message saying, “talk to your daughter before the beauty industry does”. That statement is very powerful and the accuracy of that commercial for girls in this country is scary. Everyday girls are bombarded with advertisements telling them that they are not good enough. These commercials make girls believe they need take pills, diet, and have surgeries to “fix” them when there is nothing wrong. These commercials also paint an unrealistic and absurd image of women in men’s brains causing men to wait around for the supposedly perfect woman, when they do not exist. Being a girl, beauty industries affect me every day. Commercials on TV, magazines, or just walking through the mall, advertisements about make up or weight loss programs follow me wherever I go. I’ve learned to ignore them to the best of my ability and to be happy with who I am but sometimes that does involve buying that new shimmering lip gloss or running on the treadmill because I’m feeling bloated. It is hard to grow up in a country where people think they need makeup to be pretty. I remember when I was about 8, I used to go into my

More about Dove Beauty Campaign

Open Document