Double Standards in Corporate Social Responsibility. a Case Study of Nestlé in the Developing World.

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Double standards in corporate social responsibility. A case study of Nestlé in the developing world. Contents Chapters 1. Introduction. 2. What is corporate social responsibility? Notion of double standards in corporate social responsibility. 3. Nestlé. Company profile and its standards in corporate social responsibility. 4. Conclusion. Bibliography 1. Introduction. "I had one idea that never changed in my mind—that you should use your wealth to help people. I try to live a normal life, the way I grew up. I set out to work hard, not to get rich" Charles Feeney, businessman and philanthropist, founder of The Atlantic Philanthropies and co-founder of the Duty Free Shoppers Group. This work explores the concept of double standards in corporate social responsibility, specifically what it means to business and its performances; and role of corporate social responsibility in a globalized world. The main intention of this work is to provide critical view on the performance of Nestlé - one of the key global market players in retrospective of corporate social responsibility standards, and Nestlé role in the developing world. In this essay I have reviewed and tried to understand how companies affect in negative way one area of the society’s life, but at the same time help to develop another area. I also tried to give an answer on the following question: is it possible to find a balance between company trying to achieve financial goals, survive in the competitive environment, and make profit – from one hand, and performing in accordance with society view on corporate social responsibility – from another hand. And also give some assumption in order to understand if Nestlé have really want to bring benefit to society developing and implementing

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