Dominos Pizza Tracker

605 Words3 Pages
1. What steps does Pizza Tracker display for the user? The first step in Dominos Pizza Tracker is “Order Placed” and you see the name of who took your order. The second step is “Prep” which takes into effect immediately after order is placed and is not updated by the dominos team but by the system itself. At this step you see the name of the person prepping the order. The 3rd Step is “Bake”. At this point the order is placed in the conveyor oven. The 4th step is the “Quality Check”. At this point you see the name of the person that is going to pack your order and they check the pizza for imperfections, then they pack it and send it out for delivery. The 5th and Final Step is ”Out for Delivery” which of course means its out for delivery. The entire process according to dominos takes about 30 minutes or less. While your pizza is being made you can also change the look of the pizza tracker to something like a baseball theme or (at one point) Transformers theme as we take a quick survey on how to help Dominos improve their service and pizza. They also have this feature where you can type messages for the dominos associates to see. For a short while Dominos displayed these messages in Times Square to further promote the tracker. Although skeptical on its validity, many critics thought this was a bold move for Dominos, but would later work in their favor as the act was promoted through a commercial and helped increase the pizza trackers awareness. 2. How does the Pizza Tracker improve the customer experience? “Knowing where your pizza is in the pizza “manufacturing” process provides several benefits: 1. Showing the order pipeline of events for the pizza baking process gives the customer peace of mind. 2. Showing the order pipeline of events for the pizza baking process reduces inbound “Where’s my Pizza?” contacts. This reduces costs for Domino’s Pizza. 3. The

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