Disneyland and Suncal

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Disneyland and SunCal’s Fight for Affordable Housing Brenda Price BUS 250 Jeffery Reece August 11, 2013 Disneyland and SunCal have opposing views on what should be done with a 26-acre site in the resort district. Each party believes they are right and that they have the best interest of the parties they represent. Market and nonmarket stakeholders play a large part in deciding what the best answer is for everyone involved. The dispute between Disneyland and SunCal on the issue of affordable housing for Disneyland employees and what impact it has for market and nonmarket stakeholders and who these stakeholders are will play a role in deciding what is best for all parties involved. A stakeholder is a person or groups that affects, or are affected by, an organization’s decisions, policies, and operations (Lawrence and Weber 2011). Stakeholders are defined as market and nonmarket stakeholders. Market stakeholders in the dispute between Disneyland and SunCal are employees of Disneyland, stakeholders that have invested in Disneyland and the stakeholders who have invested their money for the condominiums that are proposed to be built in the resort district. Creditors and suppliers for both sides have an interest in the decisions in which they will be affected. Some of the suppliers supply food and items that are bought on Disneyland’s property. Customers want to know how they will be affected either by the cost of tickets or the cost of housing. Distributors, wholesalers and retailers rely on sales from tourism at Disneyland and want to know what impact it will have on business. Nonmarket stakeholders in this dispute are the surrounding community, even though the taxes are through market stakeholders, they are considered not to normally conduct any direct market exchanges (Lawrence and Weber 2011). The city government of Anaheim, California is a nonmarket

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