Disney's Smile Factory

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The Smile Factory – Case Analysis As defined in the official Disney employee handbook, Disney Corporate Culture is: “Of or pertaining to the Disney organization, as a: the philosophy underlying all business decisions; b: the commitment of top leadership and management to that philosophy; c: the actions taken by individual cast members that reinforce the image.” Disneyland uses their culture as a Control System which states that “the knowledge that someone who knows and cares is paying close attention to what we do and can tell us when deviations are occurring?” This Control Culture is stated in the case study as, “Employees – at all ranks – are stage-managed by higher ranking employees who, have having come through themselves, hire. Train, and closely supervise those who have been replaced them below.” Disneyland supervisors pay close attention to every employee in the park. Some important shared understandings at Disney are: 1. All employees will complete training at the University of Disneyland, which is a day long orientation program. 2. Supervisors and foreman are not only there to help ride operators, but to also monitor employees dress code, timing of breaks, fraternizing with guests, etc. They are regarded as the villains of the park. 3. Employees are trained, paid and told to be nice to customers. Disney has been successful implementing this culture. Disney’s culture manifests objects, talk, behavior and emotion several different ways. For Objects, Disneyland Theme Parks construction reflects those of childhood stories. For example, in the story Cinderella, a young woman goes through hardships then finally finds the man of her dreams who happens to be a prince, living in a fancy castle and eventually lives happily ever after. The “Majestic Castle” depicted in this story as well as many other objects in different fairytales are
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