Walt Disney Analysis: Known informally as "The Magic Kingdom," Disney traces its roots to before The Great Depression, with cartoonist Walt Disney and his brother Roy. Together, they founded the company in 1923 as a cartoon studio operating in their uncle's garage. Five years later, Disney would release the cartoon Steamboat Willie, starring Mickey Mouse. Today, Disney is a multimedia powerhouse with global operations that include television networks, a movie studio, theme parks, and the world's largest and most lucrative library of licensed brands. Disney imprints were responsible for $37.5 billion in retail sales last year, magazine License!
Strategy Disney operates in the diversified mass media industry. It is the largest media conglomerate in the world in terms of revenue. Disney breaks up their business segments into five categories: media networks, parks and resorts, studio entertainment, consumer products, and interactive media. Disney’s specific lines of business are animation, live-action film production, television and travel along with theater, radio, music, publishing and online media. Disney is best known for the films produced by Walt Disney Studios.
1.0 INTRODUCTION Nowadays, many companies are resorting to develop their business aboard. This is due to various factors such as increase profit, generate economies of scale, capitalize on tax advantages, reduce cost, enhance company growth and so on. The Walt Disney Company is one of the companies that expand on foreign soil. The Walt Disney Company also known as Disney was founded in 1923 by Walt and Roy Disney. It is the world’s largest media and entertainment conglomerate with assets encompassing media networks, parks and resorts, studio entertainment, and consumer products.
It is a New York City based national trade association for producers and importers of toys, games, and children’s entertainment products. Today the toy industry is one of the top five markets. It has U.S. retail sales of $21.4 billion as of 2008 and worldwide retail sales of $78.1 billion in 2008. Leading the toy industry today is Mattel. Mattel has revenues of $5.4 billion as of 2009 putting them at the top of this market.
Introduction The Disney Company is composed of five different business segments including Media Networks, Parks and Resorts, The Walt Disney Studios, Disney Consumer Products, and Disney Interactive. These can be further divided and include many familiar names such as ESPN, ABC, Pixar, Touchstone, and Walt Disney World. The Disney Company provides consumers with information and entertainment (The Walt Disney, 2013). Even though Disney’s two main focuses are entertainment and information, their products still have enough variety to target all different types of consumers. They have expanded its markets to include more “adult” segments (ABC, ESPN, Hulu, Miramax Film) in addition to their “children’s” brands (Disneyland, Disney Store).
The Hershey Chocolate Company's ability to respond to business cycles and adapt itself to the ever shifting marketplace has made it one of America's great business success stories. The lure of America and American business has always been the idea that someone from a poor or humble upbringing can, through hard work and determination, become one of the richest people in the country, if not the world. While many successful American businesspeople have come from families with wealth and power, others, like Andrew Carnegie are self-made men. Carnegie, once a $1.20 a week bobbin boy in a cotton mill, became one of America's greatest business success stories and the richest man in the world (Buder, 2009, p.136-140). Milton Hershey, another poor kid from Pennsylvania with little education and an unstable upbringing, followed in his footsteps (Howell, 2010).
Introduction Pixar is an American computer animation film studio based in Emeryville California the Pixar studio has earned twenty-six Academy Awards, seven Golden Globes, and three Grammy Awards, among many other awards and acknowledgments it’s best known for its CGI-animated feature films. Pixar began in 1979 as the Graphics Group, part of the Computer Division of Lucasfilms before Apple Computer acquired it in 1986, then in 2006 Disney bought Pixar at a valuation of $7.4 billion; the transaction made Jobs the largest shareholder in Disney, with this investment Pixar produced twelve new feature films, but it all began with Toy Story in 1995, followed by A bug’s life in 1998, Toy Story 2 in 1999, Monster Inc. in 2001, Finding Nemo in 2003, The Incredibles in 2004, Cars in 2006, Ratatouille in 2007, Wall-E in 2008, Up in 2009, Toy Story 3 one of their highest-grossing animated film of all-time in 2010, and Cars 2 in 2011. In the following reading will provide a problem regardless to Pixar, analyze the problem, the company and finally to come up with several solutions or alternatives to improve the Pixar company situation. Problem Several companies that produce 3D animations movies or 2D animation movies similar Pixar like start new projects or come up with a lot of material without a budget or a good production team and the problem with this, its that the characters inside the animated movie lose their meaning, emotion, feeling they don’t have the same imagery to show and create to love the characters like the characters in Toy story, Lion king, Nemo, etc. The companies start to deal with a lot of money problems.
Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.” Walt Disney Walt Disney is one of the world's leading producers and providers of entertainment and information. It owns media networks as well as parks and resorts. The company also makes movies and markets consumer products. Walt Disney operates in North America, Europe, Asia Pacific and Latin America. It has strong portfolio of brands in entertainment business.
Disney produces motion pictures, mostly of the animated variety, but they also made many television programs. In Florida, Disney, through its subsidiary, built many resorts and home communities. Along with these communities, Disney also developed commercial and industrial properties such as shopping centers to supplement the entire Disney experience. With all these revenues, Disney
SWOT Analysis Kodak’s strength and Competitive Capabilities Forças da Kodak e Capacidades Competitivas Kodak’s strengths can take several forms as follows: Valuable intangible assets: Kodak’s strengths were its brand equity and distribution presence. After almost a century of global leadership in the photographic industry, Kodak possessed brand recognition and worldwide distribution. Kodak could bring new products to consumers’ attention and to support these products with one of the world’s best known and most widely respected brand names as a huge advantage in the market where technological change created uncertainty for consumers. Kodak’s brand reputation was supported by its massive worldwide distribution presence - primarily through retail photography stores, film processors, and professional photographers. Competitive Capabilities: Prior to 1990s Kodak had invested huge in R&D. Moreover, its century of innovation and development of photographic images gave Kodak tremendous depth of understanding of recording and processing images.