Disney Threats Essay

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DATAMONITOR: The Walt Disney Company. Source: Walt Disney Company SWOT Analysis. May2011, p1-9. 9p. 2 Charts. Document Type: Company Report Intense competition keeps market share under check There is strong competition in many of Disney's key industries. Its broadcasting services compete for viewers with other television networks, cable television, satellite television, videocassettes, DVDs, and internet. This high level of competition is particularly important with respect to advertising revenues, where it also competes with other media such as newspapers, magazines, radio and billboards. Disney's broadcasting division competes with organizations such as CBS and Fox, with strong market presence and technical expertise to challenge it in every aspect of business. The parks and resorts segment competes with other parks and resorts operators like Xanterra Parks & Resorts and smaller local US based amusement parks for visitors.Thus, intense competition threatens to erode the company's market share in its different lines of business. Proliferation of piracy in entertainment industry The proliferation of piracy in the entertainment industry is a significant and rapidly growing phenomenon. New technologies such as the convergence of computing, communication, and entertainment devices, the falling prices of devices incorporating such technologies, and increased broadband internet speed and penetration have made the unauthorized digital copying and distribution of films, television productions and other creative works easier and faster and enforcement of intellectual property rights more challenging. This facilitates the creation, transmission and sharing of high quality unauthorized copies of Disney's content.The proliferation of unauthorized copies and piracy of these products has an adverse effect on the company's businesses and profitability as

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