While in France, he started working on and painting his cartoons. When he came home from France, he began a company in the commercial arts called “Laugh-O-Grams.” The company went out of business and Walt moved California with his brother Roy. Walt and Roy worked on The Alice Companies, which became a huge success. Walt married one of the employees, Lillian, on July 13, 1925. Around the year 1938, Walt created Mickey Mouse.
HANOI UNIVERSITY FOUDATION STUDIES DEPARTMANT ------------oOo----------- How did Walt Disney take people to the fantasy, wonderful world of his own? Teacher: Nguyen Thi Phuong Le Student: Dao My Linh Class: 3D-12 Course: EAP Writing Date: March 14, 2013 | | ABSTRACT The success of Walt Disney in animation is well-known all around the world. His achievements influenced the media in such powerful and positive ways. This paper, based on secondary research, finds out what the notable and significant, which Walt Disney left, are. The findings also illustrate how Walt Disney succeeded in life, the secrets behind all the magic that he had made.
If a company’s main product is to encourage (by way of motivating) positive feelings and emotions; then Walt Disney’s motivational profile is the perfect company to discuss. Walt Disney Corporation succeeds on creativity and innovation; and these are synonymous with the Walt Disney Trademark. The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. The Birth of Disney Corp: The Walt Disney Corporation was founded in 1932 by Walter Elias Disney (an American animator, director, film producer, voice actor, screenwriter, entertainer, international icon, entrepreneur, and philanthropist). Mr. Walter Disney was born December 5, 1901 in Chicago, Illinois and passed away on December 15, 1966 in Burbank, California.
In this year, Walt signed a contract to produce a series of Alice Comedies. This was the start of Walt Disney Company. The company has an excellent history in the entertainment industry stretching over 75 years and they are considered a “diversified worldwide entertainment company” (Walt Disney Profile). In the 1930’s, the famous Mickey Mouse made his debut in the comic strips. About 10 years after his appearance, Walt Disney Productions issued its first stock (Disney History).
Walt Disney was an artist, animator, cartoonist and dreamer. From an early age Walt drew and painted pictures which he then went out and sold to his neighbors (Walt Disney Biography, 2013). Perhaps it was Walt Disney’s upbringing, perhaps not. But Walt Disney was cultivating a unique reality that families want to spend time in. It is a testament to the strength of his talents and dreams that it has prospered over his creations of Steamboat Willie and Silly Symphonies, after his distributor Margaret Winkler and her husband, Charles Mintz, had stolen the rights to Oswald, along with all of Disney’s animators, except for Ub Eert Iwerks (Walt Disney Biography, 2013).
The Walt Disney Productions Inc. is one of the most successful family entertainment providers throughout the world. It is famous for its characters, home video and theme parks. Walt Disney started out as a young unknown illustrator in the early 1920’s. The first breakthrough of the small company took place in 1928, when the cartoon producers introduced the first cartoon with sound and the new star Mickey Mouse. Since then the business went uphill till the death of the founder of the large corporation.
The ensuing reasons draw team arrived at this decision. Firstly, the undoubted popularity of Disney and Star Wars is proven in entertainment terms. Everybody seems to know the phenomenal icon of Star Wars and has good impression for Disney characters. Next fact, this film has immense fan base all around the world. Their enthusiasm reverberated in every corner of film discussion about Jedi Story.
Throughout this period, Disney relied on revenue and characters produced by a company who excelled in 3D CG animation, Pixar. Pixar used its own proprietary computer animation technology that generated incredibly lifelike 3D images and backgrounds. “Pixar’s technology allowed animators to manipulate hundreds of motion control points within a single character, to reuse animated images, and to edit easily” (pg. 4). By 2005, the Pixar team had won 20 Academy Awards.
Employees are trained, paid and told to be nice to customers. Disney has been successful implementing this culture. Disney’s culture manifests objects, talk, behavior and emotion several different ways. For Objects, Disneyland Theme Parks construction reflects those of childhood stories. For example, in the story Cinderella, a young woman goes through hardships then finally finds the man of her dreams who happens to be a prince, living in a fancy castle and eventually lives happily ever after.
The Walt Disney Company was founded by Walt and Roy Disney in 1923. Since then, the company has transformed into the world's largest media and entertainment conglomerate. Disney is affiliated with various motion picture companies giving them ability to diversify internationally. Its ability to diversify enables them to survive through multiple recessions making them one of the world’s most robust entertainment companies. Disney’s value chain is comprised of four primary segments.