This is wasted time that could be better spent experiencing more rides and attractions. A tradition in Disneyland is to meet characters from Disney movies in the park and Disneyland offers more characters to meet than in California Adventure Park. Even though California Adventure park offers many Californian themes, you will be able to experience a more vast variety of themes in Disneyland Park. The experiences you could have range from visiting the wild west, walking over to an adventure in the jungle, to exploring the fascinating world of the future, to making the most wonderful fantasies come true. The park also includes a train that goes around the park to all these magical lands whereas California Adventure does not.
The company was founded in 1938 succeeding Walt Disney’s animated cartoon features such as Mickey Mouse and Donald Duck. The company since then has built amusement park in California, Orlando, Tokyo, Paris, and Hong Kong. Within each theme park, there exist different themes and sub parks that emphasises on different themes. The Disneyland park which opened in 1983 in Tokyo is operated by a non-related company and its revenue pays out royalties to Disney. Disney produces motion pictures, mostly of the animated variety, but they also made many television programs.
Despite being a leader in entertainment with a strong managerial structure and traditional roots the organization needs to take into account the technological era and need for innovation in service. The report is concluded with the situation of the Shanghai upcoming Disney park in a search for solutions over a possible cannibalization effect on the Hong Kong Disneyland. Table of Contents Executive Summary 2 Background: Introduction to Disney History 3 Issue Statement: The Global “Disneyfication” 5 Analysis of the Problem: Disney Parks around the World 6 Tokyo Disneyland 6 Euro Disney or Disneyland Paris 7 Hong Kong Disneyland 8 Alternative Analysis and Selection Criteria 9 Recommendations 11 Action and Implementation Plan 12 References 13 Appendices 15 List of Tables and Figures Figure 1 David, F., 2011, Strategic Management, The Walt Disney Company Internal Report 5 Figure 2 Public Data,2013. “Theme Park Revenues: By Park” Curated by Pro-Forma Advisors 11 Table 1 Countries with the largest shares of FDI inflows 12
For even though planning is a priority with every new adventure there is risk. As well as Disney has done over the decades, the risk of plans failing is still as imminent as the first Mickey Mouse cartoon. With the long term success of the organization, the Disney Company has not waived from the direction of innovative planning. The Walt Disney strategic plan that was ingenuity for their company established an increase in their weak earnings per share (EPS). The increase was $0.83 per share or 32%.
They have expanded its markets to include more “adult” segments (ABC, ESPN, Hulu, Miramax Film) in addition to their “children’s” brands (Disneyland, Disney Store). Mission Statement Disney’s mission statement is as follows: “The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world." Since Disney already is one of the world’s leading producers and providers of entertainment and information with revenues in 2012 of $42.3 billion, they could update their mission statement to say that they strive to be the leader of entertainment and information. They also seem to discuss more about the entertainment side of the business so the information side should be discussed in the statement more as well.
Jake Martin Disney Case Analysis International Marketing 9/26/2013 History Until 1992, the Walt Disney Company had experienced nothing but success in the theme park business. It’s first park, Disneyland, opened in Anaheim, California, in 1955. The Disney characters that everyone knew from the cartoons and comic books were on hand to shepherd the guests and to direct them to the Mickey Mouse watches and Little Mermaid records. The Anaheim Park was an instant success. In the 1970s, the triumph was repeated in Florida, and in 1983, Disney proved the Japanese also have an affinity for Mickey Mouse with the successful opening of Tokyo Disneyland.
Having two based in North America, and with the other 3 based in Europe and Asia. Having been ranked in the top 100 public companies in the world according (Forbes.com, 2014) Disney is seen as having anything but financial difficulty. That however is not the case for one of its prestigious theme parks. Since opening in 1992, Euro Disney, or currently recognized as Disneyland Paris, has become one of the largest tourist attractions in all of Europe. Though touted as one, if not the happiest places on earth, financially it is not much but a mirage.
“Disney is the largest and media and entertainment conglomerate in the world” (Cinema: Man and Mouse, Time). Kids grow up watching classic Disney movies such as “The Little Mermaid”, “Beauty and the Beast”, and “Aladdin”, among others. For a long time now there has been controversy about what kind of messages Disney is sending to its audience, the children of the world. Everyone who is pro-Disney believes that Disney only spreads ideas of magic, love, and innocents. There are also those who are strongly against Disney and try and point out Disney’s faults as they attempt to find horrible messages hidden in Disney films.
This is a potential way to increase revenues to the company. Cable and media network are considered other strength of the company, which was responsible for the total of $ 9,615 million in revenues in the end of 2000 fiscal year, which was 37.85% of company’s total revenue for that year. Despite the success cable and media network has potential growing market and can expand more worldwide. Weaknesses: One of the most visible Disney’s weaknesses is that it targets a limited public, first in its media and cable network primarily targets children. Second with the theme parks the company achieves at most families with younger children and teenagers.
All in an effort to develop solutions and ideas to maintain its spot at the top in the theme park industry. As a result the proper segment of the population must be targeted for their product to continue its success. Walt Disney World has always been regarded as a place for children and where grown-ups can go to rekindle and relive their childhood. However, with the ever improving offerings from nearby competitors this concept of marketing to children will leave Walt Disney World in the proverbial dust. In order to compete with the likes of surging rivals such as Universal Orlando, Disney Parks must assess the various segments it must cater to in order to maintain its foothold as the leader in the industry.