Executive Summary The following report uncovers the “Disneyfication” process in the global market while questioning issues of globalization, grobarization, glocalizatin and cultural imperialism affecting the Disney parks around the world. The major emphasis of this report was the cultural awareness and implications starting from the Hong Kong Disneyland case study with a comparison of French, Chinese and Japanese markets. Fitzsimmons and Fitzsimmons, 2010 analysis strategies are presented as a solution to future localizations, financial management and customer market growth for the iconic American brand. A comparison with the other grobarization processes like McDonaldization, Wal-Martization is considered for a proper investigation of the factors that distinguish Disney Brand on the global market. Despite being a leader in entertainment with a strong managerial structure and traditional roots the organization needs to take into account the technological era and need for innovation in service.
It has strong portfolio of brands in entertainment business. Strong brand image helps the company attract consumers to its entertainment products. The company also has the option to leverage its strong brand image to enter new businesses. Intense competition, however, could lead to pricing pressures, which may negatively impact the company's margins. Page 1 of 2 Walt Disney SWOT Analysis Strengths, Weaknesses, Opportunities and Threats (SWOT) Location of Factor Favorable TYPE OF FACTOR Unfavorable Internal Strengths Broad product portfolio Strong brand image Strong cable and satellite networks Weaknesses Weak performance of studio entertainment Negative opinion for Hong Kong Disneyland resort External Opportunities International markets Expansion of cruise business New attractions Threats Intense competition Piracy Regulatory risks Page 2 of 2
They include Disneyland Paris, Tokyo Disney, and Hong Kong Disneyland. With worldwide expansion, Disney aims to increase its marketplace and expand its brand. However, Disney faced various problems in the different global locations. To begin with France, where the major problem was not being able to adapt to the new culture. The French people were not familiar with the American culture.
John Dreyer was Okun’s successor. Dreyer lacked Okun’s rapport with the press. He often alienated reporters who could have helped Disney projects, such as Disney’s America, succeed. (Powell and Stover, 2001) An increasing number of CEO’s are demanding that PR (public relations) professionals handle new products and initiatives. (Nemec, 1999) Eisner certainly could have used a PR professional with the Disney’s America project.
While with television shows, you may not look up to or be influenced by the actor, you are influenced by the character in which they play on television. The way America visual media has shaped is because it is relatable and we are influenced by what we see. Entertainment media has many benefits and has brought many challenges as well. American culture has changed the way we interact with others. Throughout the many years of entertainment media, things have changed for the positive.
Introduction The Disney Company is composed of five different business segments including Media Networks, Parks and Resorts, The Walt Disney Studios, Disney Consumer Products, and Disney Interactive. These can be further divided and include many familiar names such as ESPN, ABC, Pixar, Touchstone, and Walt Disney World. The Disney Company provides consumers with information and entertainment (The Walt Disney, 2013). Even though Disney’s two main focuses are entertainment and information, their products still have enough variety to target all different types of consumers. They have expanded its markets to include more “adult” segments (ABC, ESPN, Hulu, Miramax Film) in addition to their “children’s” brands (Disneyland, Disney Store).
The Parks and Resorts segment owns and operates … well, you know. It also includes Disney Vacation Club, Disney Cruise Line and ESPN Zone facilities. The Studio Entertainment makes movies, music and live stage plays. The Consumer Products segment licenses Disney characters, and visual and literary properties to manufacturers, retailers, show promoters and publishers; and publishes books and magazines. The key driving factor regarding Disney is the economy.
Due to the affect of media on cultures (Schramm, 1964; Rogers, 1988), media internationalization and convergence often result in direct influence on national cultures. Through content creation and distribution, large media conglomerates tend to transform local cultural traditions as consumers tend to mimic transmitted media content (Boyd-Barrett, 2003). The case might be somewhat different in minority-owned media companies.This leads to the main question of this research: does a minority-owned host firm interfere with the culture of its foreign audience through the content creation and distribution of its subsidies? This interdisciplinary critical case study chose to explore the aspect of globalization in the FDI
Anti-Disney advocates stress the fact that Disney movies appear to show and promote racism. One movie that they use as an example is “Tarzan.” When explained by them, the racist parallels may seem to
Walt Disney SWOT Analysis One of the best ways to performs the company’s current situation is performing its SWOT analysis, which bring us a better understand of the internal and external environments, and also help us analyze the potential opportunities and risks regarding the products and services that the company offer and provide. SWOT ANALYSIS Strengths: Is undeniable that Disney is a strong brand, it can be recognized in most parts of the globe, and also can be linked with high quality products and services, family, vacations, happiness, fantasy, Mickey Mouse, etc. Disney built its powerful brand over the years, what is an attractive to other companies from various segments interested in borrow its magic. Disney has to carefully choose which companies will be associated with its name without losing its identity. This is a potential way to increase revenues to the company.