Disney Essay

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QUESTION 1: What do you think motivated Disney to set up parks abroad, and what might be the pros and cons from the standpoint of the Walt Disney Company? a) Things motivated Disney to set up parks abroad i. Children. If children still exist in this world so do Disney. Disney and children are like Smartphone with internet package. No internet package your Smartphone is not a Smartphone, it can be call as normal ordinary phone that just can pick up the phone and return a phone call. This situation we can relate it with Disney. ii. In addition to that the main reasons Disney Theme Parks were opened abroad were for the convenience of family that could not afford the expense of flying to the U.S to enjoy the Magic of Disney. Opening a theme park abroad brought with it a variety of Pros. b) The pros from the standpoint of the Walt Disney Company Operating in a number of countries gives Disney several advantages. i. To achieve economies of scale and scope. Disney can be cost effective and make more profits if it operates above a critical level. However, its domestic market may be insufficient to achieve this. One solution is to produce locally and export the goods through agents in the host country. The second solution is to establish the company’s own trading set-ups abroad. The third is to invest in foreign countries and set up manufacturing facilities locally. All three approaches will provide economies of scale and scope. The last two approaches would make the company multinational. The story, however, does not end there. ii. A second reason why multinational companies set up businesses abroad is to benefit from cost advantages. Labor intensive operations can be shifted to countries that can provide cheap labor. In certain cases availability of raw material might provide an advantage. Tax advantages and incentives could also lead to cost advantages.

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