“at Ensign our caregivers are the best.We have a team of innovators-our nurses, therapists and other clinicians are professionals at the top of their game, who are genuinely committed, remarkable caring and wholeheartedly compassionate.”(Ensign, 2011 ) Stars are products with high market share and high growth rates. (Berkowitz,2011) At the Beatrice Manor I would say that the resident and families are the stars. The reason I say this is because we use our resident and families as a marketing tool. They provide use with many referals to keep the organization with new residents. If it where not for the resident the organization would not be running today.
Many factors have contributed to the existence of Hospice and how the company is growing. The growth of the organization and the services they are able to offer has led to the requirement for more accountability from everyone in the company from the CEO to the lower level employees. Even though Hospice Savannah is a non-profit organization and is community-based, the services they offer and provide for terminally ill patients and their families are their top priority. Hospice Savannah relies on the organizational culture that they have built within the ranks to provide an environment for the terminally ill of their community and surrounding areas that gives their clients a comfortable environment and choices on how they would like to be cared for at their end of life stage. Internal factors that have defined the size of Hospice include the addressing of the fact that many patients and their families were suffering from terminal illnesses and their needs were not being met by the medical system.
In fact, UnitedHealth Group made significant investments in research and development, technology and business process improvements – nearly $3 billion in the past five years. These investments led to changes that are improving the way care is delivered and administered across the entire industry (United Healthcare, 2013). United Healthcare continues to meet the demands of future generations with such creations such as Health4me app, MyHealthcare cost estimator, and UHC TV (UnitedHealth Group, 2012). Health4Me, that brings important health information to people on the go. Features include easy access to registered nurses, personal health benefits information, and the ability to locate nearby physicians and hospitals (United Healthcare,
Their clients have been very impressed when they worked with the company to help them through transitions or when they assisted in helping an employer recruit potential employees for various positions. One of the cardinal rules of business is to keep your customers happy; it is far cheaper to keep an existing customer than it is to find new ones. This is why J.L Nick takes the time to ensure their clients are satisfied and will come back in the future. Considering 90% of their
Press Ganey Associates Inc., is an in-based patient satisfaction and quality firm that over 75% of hospitals use today to measure patient satisfaction ratings (Convery, 2008). Hospital Consumer Assessment of Healthcare Providers (HCAHPS) is another patient survey hospitals use to determine satisfaction scores. Many hospitals are now using the value based purchasing which will determine payment to the hospital according to patient satisfaction, which is another reason for hospitals to have good scores. Patients whose expectations are met will be more likely to participate in treatment and care practices, will give a more positive opinion of the hospital to family and friends, and are more likely to choose that particular hospital for future care needs. There is a strong competition among healthcare institutions.
Principally, I believe honesty is important because it provides accurate information, reflects good character, and builds lasting, trusting relationships. The fact that honesty provides accurate information is so influential to every aspect of life. In reality the simple act of telling the truth is prominent because it affects all others around us somewhere down the line. Honesty reflects good character because when people know that someone is honest they feel that they can overall trust that person. It’s always comforting and reassuring when you can count on that person no matter the circumstances are.
Currently Shouldice uses their success rate, great word of mouth promotion, extreme customer satisfaction, and specialty service to entice customers into wanting their services. They separate themselves clearly from competition with their services and do a very good job delivering value to their customers. Not only does the hospital have excellent immediate service, but it has shown long-term growth and expansion. Due to the fact of the massive wait list to book appointments and surgery, it does not seem like management of Shouldice should change it’s marketing to change positioning. Shouldice should remain firm in publishing positive results and outcomes while continuously upholding their reputation and demand for service and impeccable word of mouth promotion from previous patients.
[pic] By: Audra Meneses I believe that celebrities do a lot to where they should get respect and in some way be admired just like everyday heroes in the world are. Even though celebrities give millions of dollars to organizations and charities around the world, when doctors are doing the work to attend to patients and the people who need whatever they need, celebrities are helping the world by giving money to supply medicine, doctors and technology to help cure peoples sicknesses. Not all celebrities just give money, some go to different countries that need help and they adopt children and help them become healthy and safe from diseases and other harmful situations. With facts like these, I believe that both celebrities and everyday heroes should be admired even if these everyday heroes are more admired than celebrities. Doctors around the world perform surgeries that save lives and/or help people from losing limbs, sight, and much more.
Southwest Case: 2. How is Southwest’s Human Resource Management System linked to its strategy? Human Resource Management System is one of the most important parts of the strategy of the company as it has de responsibility to recruit, hire, select, promote and train personnel who will work in a fun-loving organizational culture. Southwest take their employees as they were part of a family to encourage them to take care of the customers. With this strategy they want that the employees get involved and act as if it was their own company by creating new ideas, serving customers, showing a fun work ambient and increasing profitability.
I know that honesty means to behave in a fair and straightforward manor, to be honorable and to have integrity. This is why I rely on my integrity to give me strength. I cannot behave honestly without knowing and having integrity. The two are one in the same or as I believe you cannot have one without the other. Openness is ones willingness or readiness to receive and to be open to new ideas or behaviors.