Digital Printing Essay

462 Words2 Pages
Printing has changed completely in the last twenty years and I have personally seen a shift in the way customers print and communicate with printed media. The printing technology has come a long way with the technological advances that have allowed printers to change the way they print pages. The advancement of the computer has also changed the way we prepare files for print and almost anyone with a personal computer can now prepare files which in the past had to be done by specially trained craftsmen. Technology has improved the process of printing dramatically. The printing process has become very forgiving and has eliminated many steps that were required before with skilled craftsmen who were paid high salaries to do their job. The computer and automation has taken the place of the skilled eye of journeymen who took pride in the work they produced. Most of the preparation was all done by hand and it took experienced printer hours to prepare jobs for printing. Now, with minimal training on a personal computer almost anyone can prepare those files with the ease of combining digital images with text and computer effects to produce a very professional design. The equipment has changed with all the technological improvements and advancements. The quality of some of the printers in the past was not adequate for many customers who required high quality output. This is why most printers produced collateral the old fashioned way because it was the only way to get the quality the customers demanded but at a high cost. With the newest inks and consumables available today the quality coming out of a store bought printer is extremely acceptable to most customers today. This has dramatically changed the way we produce photographs, printed pages, books and other printed collateral. Effective printed pieces are now able to be custom printed with personalized information
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