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Different Visual Merchandising and Display Techniques in Three Different Retail Outlets Essay

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Below is an essay on "Different Visual Merchandising and Display Techniques in Three Different Retail Outlets" from Anti Essays, your source for research papers, essays, and term paper examples.

Task 1 Part i


Different Visual Merchandising and Display Techniques in Three Different Retail Outlets

Contents

Introduction

Part 1 The Independent Retailer
      • Store Interior
      • Visual Merchandising and Display Techniques
      • Fixtures, Fittings and Shelf Layout
      • Different Types of Goods and Purchases
      Conclusion
Part 2 The Department Store Retailer
      • Store Interior
      • Visual Merchandising and Display Techniques
      • Fixtures, fittings and Shelf layout
      • Different Types of Goods and Purchases
Conclusion
Part 3 The Supermarket Retailer
      • Store Interior
      • Visual Merchandising and Display Techniques
      • Fixtures, Fittings and Shelf Layout
      • Different Types of Goods and Purchases
Conclusion
Introduction
Visual impact is a huge component of retail merchandising. Customers entering a store are greatly influenced by the visual information they gather in an instant.
Simple visual elements, such as color and lighting, can catch a shopper’s attention and also greatly affect their mood.
In this piece of work I am going to describe the visual merchandising and displays in three different types of retail format, I will also describe the fixtures and fittings such as shelving and hanging brackets that retailers use to display their products,

For part one I will use my experience of working in the independent hardware store Farmer Brothers in Fulham Road Chelsea, from that I can explain in detail what merchandising and displays Farmer Brothers use to attract the wide customer base they have.
Part two of this work will be about how a department store displays its products, I will be using a Debenhams branch in Wimbledon London, as a clothing specialist I will describe how their clothing is displayed and what types of fixtures and fittings are used to display their products

Part three is based in the supermarket industry, as a frequent shopper I can describe their displays...

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MLA Citation

"Different Visual Merchandising and Display Techniques in Three Different Retail Outlets". Anti Essays. 21 Nov. 2017

<http://www.antiessays.com/free-essays/Different-Visual-Merchandising-And-Display-Techniques-554693.html>

APA Citation

Different Visual Merchandising and Display Techniques in Three Different Retail Outlets. Anti Essays. Retrieved November 21, 2017, from the World Wide Web: http://www.antiessays.com/free-essays/Different-Visual-Merchandising-And-Display-Techniques-554693.html