Quantitative research allows assessing and analyzing data. The association between an independent and dependent variable is studied in detail. Quantitative research can be used to test hypotheses in trials since it is effective in measuring data gathered from the statistics. The main disadvantage of quantitative research is that a large sample of the population must be studied; the larger the sample of people researched, the more statistically accurate the results will be. However,
However if the behaviour is judged as immoral such as joining others in cheating there is less evidence of conformity as the costs are perceived as greater. Kohlberg found that individuals who are able to resist pressure to conform tend to be more morally advanced. Individuals can resist obedience if they have an ally who also opposes the authority figure. In Milgram’s study when the participant was given two allies that refused to continue giving shocks, only 10% of participants continued to the 450 volts shock level. Milgram claims that the presence of allies who resist an authority figure makes individuals more confident in their ability to do the same.
The information is easily translated into simple charts and graphs due to the fact the information provided are in statistical number form (Melnyk & Fineout-Overholt, 2011). Not having a large enough sample is a imitation to quantitative research. Before the study is started, large samples are required for quantitative studies. Validity, accuracy, and projectability all can be affected by the misuse of sampling, which can also limit the research. Another limitation was not having enough give, which can cause statistical error because the research has short interviews (Winters et al.,
Individual differences were important in this variation as those who were more confident were less likely to conform. A limitation of Asch’s study is whether it is valid or not. Asking students to judge the length of lines is an insignificant task. On a more important task, conformity is likely to drop Asch’s findings may only tell us about conformity in special circumstances and the study also lacks mundane realism. Having said this, the study was still well controlled and systematic.
On the other hand, questionnaires tend to be used by sociologists as they provide less ethical issues than other research methods. Interpretivists say that questionnaires are more likely to impose the researcher’s own meanings rather than revealing what the respondents’ actual
Explain your answer. Identify the methodology, population, sampling methods, and return rate, if applicable. What were the findings of the study? Describe the author’s conclusions and recommendations. In your opinion, could the study have been done differently or improved?
If they were to consolidate and attempt to strengthen their products or reap without investing the gains they would yield would be far less than if they were to spend the time and money to thoroughly develop new products. As there is not any specific information on the items in question in the decision branches I have to base my determination off of the market reactions and predicted gains of each branch. At the same time the developing thoroughly branch also has higher predicted gains on the good and moderate market reaction branches while also have a lower probability of poor market reaction than the other decision
The research suggests that capacity of short term memory could only be enlarged by grouping items together known as chunking. By chunking information, we are more likely able to remember it whether in single or combined forms which is why it’s known as the magical number seven plus or minus two. However, the experiment could also be criticised in the sense that there could have been experimenter bias and demand characteristics. It also isn’t ecologically valid since people don’t have to memorise random letter and numbers all the time. Nevertheless,
Many sociologists as well as doing their own research use secondary data to back up what they may have found or also sometimes they use it so they don't have to have the hassle of doing a long winded study when they can just use other findings instead and publish their facts and figures more quickly. However using secondary data can have its limitations and by using it you may come across errors and anomalies which a sociologist may not come across if they had done collected their own primary data. A source of secondary data sociologists may use is official statistics. Official statistics are quantitative data produced by local and national government bodies, and can cover a wide range of behaviour including births, deaths, marriages and divorce, income, crime, and work. Official statistics can be produced as a by-product of the normal workings of a government department.
“In his article "The Two Step Flow of Communication" by Elihu Katz,[10] he found opinion leaders to have more influence on people's opinions, actions, and behaviors than the media. Opinion leaders are seen to have more influence than the media for a number of reasons. Opinion leaders are seen as trustworthy and non-purposive. People do not feel they are being tricked into thinking a certain way about something from someone they know. However, the media can be seen as forcing a concept on the public and therefore less influential.