Developing a Market Entry Strategy for Tesco to Enter the Indian Retail Sector

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Entering a Foreign Market Developing a Market Entry Strategy for TESCO to enter the Indian Retail Sector Executive Summary This case study highlights developing of market entry strategy for Tesco to enter in India market. Tesco which is one of the largest retailers UK based company with 30% market share and 2 billion sterling annual profits expand to enter in India In 2008 Tesco announced to enter with an agreement to set up cash and have stores with Trent which is part of Tata Group of companies. The organised sector has 2.8% of Indian retailing and it presented big opportunities to enter in India. This case focuses on developing a market entry strategy of Tesco in fast moving and growth regulated market.. Since last decades four big companies Sainsbury, Asda, Tesco & Morrison are dominating highly in the market. In conclusion, a strategic and financial analysis for Tesco shows the effectiveness of performance of the company in which they can enter in the Indian market for a partnership opportunity. Tesco PLC Overview Tesco plc (LSE: TSCO) is a British multinational grocery and general merchandise retailer headquartered in Cheshunt, United Kingdom. It is the third-largest retailer in the world measured by revenues (after Wal-Mart and Carrefour) and the second largest measured by profits (after Wal-Mart). It has stores in 13 countries across Asia, Europe and North America and is the grocery market leader in the UK (where it has a market share of around 30%), Malaysia, the Republic of Ireland and Thailand. The company was founded in 1919 by Jack Cohen as a group of market stalls. The Tesco name first appeared in 1924, after Cohen purchased a shipment of tea from T.E. Stockwell and combined those initials with the first two letters of his surname, and the first Tesco store opened in 1929 in Burnt Oak, Middlesex.

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