The owner will use her resources in order to supply the shoppers with products that are popular or a brand that is being requested. It is hard for local companies that are not a chain to stay in business so being a respectful store with courteous employees, can help to run a store that will make a profit and want their customers to come
According to Gibson (2012), “customers can often confuse needs, wants, and expectations, but what they do want is to be acknowledged, understood, treated fairly, and feel in control of their experience” (pp. 10-11). This may not be easy to cater to as “each customer is unique” (Gibson, 2012, p. 6) and they might each have various reasons for buying or shopping for a specific product. For some customers money is no object, while for others they may shop on a strict budget. Therefore companies should remember to treat each customer with respect, regardless of how much money they are spending, because they never know if in the future the customer might make a larger purchase (Gibson, 2012, p. 15), or perhaps spread the word to a friend or family member who might spend significantly more money with the company.
One of the marketing strategies that ensure the company of long-term profitability is the personal relationship built with the customer base. Customers will not have the same shopping experience with large grocery stores. If there are items that customers would like to have available in Kudler stores they are able to communicate that to management. Management can then relay the data to Kathy Kudler who will search the world for the best available items to satisfy the customer. People will not have the loyalty they get from Kudler at other grocery marts.
If they couldn’t sell frozen products, people would most likely move to another supermarket with a wider variety of products on offer. Having stock displays isn’t very important for Sainsbury’s. They are useful to promote new products or offers. They catch the attention of customers making them notice what’s on offer ergo the product will sell faster than being on an ordinary shelf. Employees of Sainsbury’s represent the company to customers in stores, this is why uniform is important.
This means that they must effectively be able to communicate with customers as this could be the difference into whether a product sells or not e.g. if Tesco's are having a complaint about a electronic device that doesn't work then they would ask for a replacement or a refund however they may not have the receipt so the customer would not be able to get a refund however they may be able to negotiate and the business must think of a solution to avoid any misunderstanding or conflict. As customers are the main attraction of the business, they need to be impressed by what the business has to offer. When the business needs to provide service or sell products to customers they will have to use persuasive techniques to make them purchase goods from the business. The assorted ways in which a business communicates with the customers effectively to satisfy them is known as the 'Promotional mix'.
Marketing research is important in the development of Kudler Fine Foods’ marketing strategy and tactics because it provides information that they can use to create a long-term business plan. For example, through marketing research Kudler Fine Foods can gain concrete information on how their customers feel about their product and services. They can then use the information they gathered to make adjustments to their business plan so it provides them with a better chance to meet their customer’s wants and needs. Without the information that is provided from marketing research Kudler Fine Foods would have to rely on conjecture in relation to the steps that they should take in developing a market strategy. Marketing research takes the guess work out of being able to provide products that their target market desires and provides information about what type of product changes are needed to increase their
Week 2 Individual Service Request Paper BSA/310 Business System Professor: Jennifer Streker Due: July 29, 2013 Kudler Fine foods is in the process of creating a frequent shopper program where their customer’s purchases will be tracked in which they will start to receive “loyalty” points that can be redeemable for high value items. Such a program can possible include legal, ethical, and information security concerns, and if implemented improperly can result in possible fines and or other costs. Further enhancement and modifications can be made on a needed basis. This type of implementation can happen as the company grows, allowing for progression that can be much easier to monitor and maintain. All employees will be carefully trained in
Tesco have multiple business unit to sell such as fresh food, groceries, household stuffs, mobile phone, Tesco bank, etc and in this case, the parent company (which is Tesco’s board) should be able to explore and discover each of business unit resources and capability and make a good coordination with each of them so that the synergies between the parent company and business unit will be created. Creating synergy is not easy, the firm should know to add value by influencing them. Synergy is “value” that comes up due to the good coordination and relationship between parent division and sub division. | People (People Test) | A good design can be taken place if a firm has the right people in the right place. No matter how good the design look in the paper, if a firm does not have the right people, it never works.
Doing market research during this process helps find the correct market you need to go for to get the business. This is importanat because marketing is not cheap and you don’t want to waste money trying to market to a segment of the market that does not need your product or service so this is valuable in getting the correct research information. I think a lot of companies go wrong by not researching what the customer wants instead they focus on just what the business wants and to be successful you have to have customers so you need to know what they want this can save valuable time and money in marketing by getting this information up front. So segmenting the market then target that market and positioning your product or service in that market is the way to make
Customers Expect Good Service • Customers demand to be treated like their money matters. Having a policy is a pre-requisite to business. Just providing a body in a store to answer questions or having enough staff in a call center to answer calls quickly will go unnoticed. A customer service policy is a way to design a standard to go beyond expectations. Ron Zemke and John A.