Derrick Rose Ad Review

1013 Words5 Pages
In this essay I will look at two different ads for the same kind of product. The ads both feature shoes as the main focus. Advertising in this day and age with computers and other technology companies can take their ad layouts wherever they want the consumer to go. The difference in the two ads are that one is for females and the other males. The two biggest consumer groups on the planet. Men and women’s ads are directed in two completely different ways. The first advertisement is a promotion for Adidas Basketball shoes that are only sold at Foot Locker. The advertisement features Derrick Rose who is a point guard for The Chicago Bulls. Rose is the only male or female featured in this ad. Rose is in his basketball uniform, complete with his Adidas high tops. The background is a night skyline of Chicago with a basketball runway connecting to a hoop. Black, white, and red make up the color scheme. The only colors that stray from the norm are the lights in windows of the buildings that makeup the skyline. Rose is in mid-movement of dribbling a basketball standing on the basketball runway. The basketball is just bouncing high enough to be at the top of The Sears Tower. “Exclusively at Foot Locker” is located above Derrick Rose in the top left corner of the advertisement. The uniform that Rose is wearing has a total of two Adidas symbols and two NBA logo’s. The darkness and shading along with a sleeve on Rose’s right arm cover up nearly every one of his tattoo’s. The red wood runway is lined just as an airport runway with bright red lighting. The shoes are black high tops with paten leather and white bottoms. The Advertisement at first glance already appears to be a double promotion for Adidas and Foot Locker. The one page ad uses Derrick Rose to give the ad a “Larger than Life” appeal. Rose is dribbling a ball and it appears that he is bigger than the city of
Open Document