The Longevity and Resilience of Industry Giants
Dell and Intel: The Longevity and Resilience of Industry Giants
Dell and Intel have discovered how to obtain longevity and prosperity in the computer industry. Both companies remain competitive after suffering major setbacks. The companies focus on different strategies and methods to keep their companies progressing. Several factors impede the success of both companies, but they have managed to brand themselves and carve out a niche in their respective industries. Innovation as well as customer input keeps the industry giants at the top.
Michael Dell helped launch the personal computer industry with the formation of Dell Computers. His entrepreneurship began in his dorm room at the University of Texas (Michael Dell, 2012). After a short time in college, Dell turned his dorm room into a personal computer laboratory. According to Krames (2003), eight years after Dell was founded, Michael Dell became the youngest CEO of a Fortune 500 company at the age of 27. According to Michael Dell, the success of his corporation is contributed to listening to the consumer, responding to them and delivering what they need (Krames, 2003). The corporation’s model is based on a one-to-one relationship, existing between the corporation and the consumer. Dell Computer Corporation did waver from the original model and sold the product through computer stores. This indirect effort failed. Currently, Dell uses a bottom-up strategy which is based on the needs and preferences of the consumer. Customers submit their wants through calls, emails and faxes. Computer systems are not constructed until the order is placed by the consumer. In order for other companies to succeed in the industry they must follow the example of Dell and develop a relationship with the end user of their product.
Andras Grove is a Hungarian-born American business man. He escaped from Hungary at the age of 20 and moved to the United States according...