Dell’s presence in India is no surprise. India is one of the most important emerging markets in the world. For years, selling PCs in Asia largely meant China . However, PC makers have recognized the importance of the giant Indian market , its booming economy and annual growth at more than 9%.
This report examines the overall marketing scenario of the Indian market. Marketing is very important aspect in booming economy like india. India is the best place to target to gain profits, But at the same time proper use of marketing tools is essential. This report is covering major marketing aspects and try to understand Indian market.
For any product understanding of local environment, BCG matrix, 4 P’s and SWOT analysis is very essential. It gives overview of how successful the product will be in market also if there is decline in the sales then it will pin point the causes of lose of share in market. For Dell the report is showing detailed analysis of these aspects, Various finding are made to understand how conductive the Indian market is , for Dell.
Market research is used to understand the current preferences of customers in netbook market. The changes can be brought about as per the finding, The main changes Indian customer looking is for price rand and accessories. In PLC Dell’s netbook is at growth stage. At this stage price is main factor and dell has done well as far as pricing Is concern. It is giving netbook at the best combination of price and configuration.
Positioning of product is very crucial, Netbook is positioned mainly for students , As it is light weight and easy to carry. Also the positioned market has to be addressed with the right promotion campaign. Dell has used the right mix of online as well as direct promotion techniques.
For distribution channel the finding suggests that the dell should improve with its distribution strategy. It may come up with the 4 distribution channel to shorten the delivery time.