Define Values. Critically Evaluate “Allport Vernon

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Define Values. Critically evaluate “Allport Vernon” classification of values. How values effect the business processes? Values are defined as the guide or systematic information stored in an individual to decide for him/her what is right or wrong for better well being. Values are a set of guidelines that inform your behavior within any given culture. Values form the basis of our behavior. They are the guiding principles behind our behavior and help us decide the dos and don’ts. For example if one of the values that I believe in is cleanliness then I would keep the place around me clean and would not litter on the roads. Hence it provided with a do and a do not behavior. Values depend on a lot of factors. They could be imbibed within us from our childhood by our family or school/ college/organization that we have been a part of. However most of it, was got developed because of family. We inherit lot of values from our family. They become the main source of our values. Allport Vernon has made a remarkable contribution by categorizing the values to understand the human behavior. His categorization clearly helped in understanding that different individuals could have preference for different values depending on the past experience and lifestyle. His classification has helped us to see through and understand the values in far more superior way to have a proper understanding of the human behavior. If we use his classification to understand the employee behavior, then the same could be used to enhance the performance and the satisfaction level of the employees. A possible limitation to his classification of values is perhaps that it talks about the importance of each value to a human being in comparison to the other value rather than considering its importance individually. Values have a major impact on business processes. Just like individual values,

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