1.Why is it necessary to clearly identify, before designing product and service offerings, customer needs, and what are some of the less obvious service aspects that might inform purchasing decisions? Customers are what keep your company going. You need to know exactly what it is that they want so that you can provide it for them and so profit from them. Every customer is different from another individual, therefore every customer has a different need. Understanding customer needs will help you define new market opportunities and drive innovation and revenue growth in every aspect of your organization.
In today’s market climate, companies have had to increase their consciousness as to what really matters. The market is demanding more and more that organizations account for the interests of not just shareholders but all stakeholders. Team members, shareholders, customers, vendors, the environment and society’s interests must be in the forefront of consideration of all companies wishing to stay relevant in today’s market and workforce environment. This in more than just the right thing to do, it is an operational imperative that offers significant ROI to a business’ bottom-line. Companies must view themselves as part of an ecosystem; one entity in an interdependent interconnected environment.
Marketing is an important process for all companies who want to reach their target market while meeting the needs of the customers. There are multiple aspects of the marketing process including understanding and implementation of the four P’s- product, price, place, and promotion. Implementing the four P’s in the right marketing mix allows a company to develop products that are different from the competition, which is important if a company wants to have the competitive advantage. This also allows a company to effectively position its brand and product in the market. To help with the positioning of a brand or product a company can use perceptual mapping.
Affecting Change Paper Jenea M. Smith LDR 531 March 21, 2011 John Thompson Affecting Change Paper Leadership can be defined as the ability to encourage and persuade others to work towards achieving a goal. Leaders are individuals who are concerned with doing the right thing, and managers are individuals who are concerned with doing things right. Leaders of companies and organizations are often faced with challenges of motivating employees to adjust to cultural changes and organizational structural. In large companies or organizations, the efficiency of managers depends on the influence they have over their subordinates, as well as their peers and superiors. Smith and Falmouth is a mid-size tele-shopping and mail order network
M1 - Explain how promotion is integrated with the rest of the marketing mix in a selected organisation to achieve its marketing aims/objectives. Businesses may have several marketing aim and objectives which are met through the integration of marketing techniques e.g. promotion and the marketing mix. Companies like M&S operate on a global basis therefore their aims and objectives may differ for regions, however the main aim for each company would be to inform the market, increase demand and differentiate the product/service. Marketing objectives of Marks and Spencer is to ensure consumers are better informed about the products/services they provide.
P4 Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy. Market research is a key factor to maintain competitiveness over competitors. Market research provides important information to identify and analyse the market need, market size and competition. A marketing plan may be part of an overall business plan.
Strategic Plan Paper: Riordan Manufacturing, Incorporated Team A Strategic Plan Paper: Riordan Manufacturing, Incorporated Global organizations have complex structures because operations span beyond their domestic markets and into the international marketplace. This global marketplace affects how organizations conduct business because of varying differences and needs in economic, technological, political-legal, and sociocultural forces. Organizations then must balance these external factors by strengthening their core competencies. Strategy planning is the means for organizations in realizing goals while considering the factors that affect their businesses. Riordan Manufacturing, Incorporated is a global organization planning for sales
Define Research Purpose The international sales research is important to the marketing and sales team that works in companies that sell products and services to overseas countries. Due to the cross cultural difference, the research interprets market behavior and helps strategize sales and marketing tactics for the company (Craig, 1999). The research also investigates cultural variation to help the company obtain a larger advantage to sell their product and service to the oversea companies. The Business Problem
Executive Summary There are many factors to consider when it comes down to running a successful business such as organizational behavior, marketing strategy, and economics and finance. Organizational behavior is aimed at elevating employees’ performance and organizational commitment. The marketing strategy used by a business to reach out to their target market(s), remain competitive, and make a profit. Economics and finance make it possible for businesses to apply and use various metrics to doing business to remain efficient and competitive. Many people are involved in the success of a business.
Case Study #2 Planning, Organizing, and Leading BMGT 364 6980 Management and Organization Introduction: The operation of the management within a company has a huge impact on the quality of service, productivity of employees, and the culture within a business. It is important to find the right balance of leadership style and motivation techniques to ensure the company is effectively operating. The management needs to have a clear understanding of the mission, vision and organizational strategy of the owner when developing business strategies and making decisions. The strategies that are developed and implemented during planning will have an impact on the remaining pillars of the P-O-L-C framework. Issues and Impacts on Business The mission and vision developed by Tom has been clearly laid out for the employees and customers to understand what the Coffee Shop is striving to offer.