De Efteling Customer Types and Factors for Purchasing Decisions.

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Table of content Table of content 1 Mood board 2 4. Decision to purchase 4 5. Decision process 5 Mood board 4. Decision to purchase Price Some people think the price for the park is not that expensive, seeing what you can do there. They love to take their kids to De Efteling and with a family outing, the price isn’t that bad. Also, a lot of business parties and other business outings are held here for a good price. De Efteling also had a group arrangement for groups over 20 people who want to visit the park. Quality De Efteling has really good quality. They have theme park rides for people of every age, they have accommodations for everyone (normal bedrooms, but also rooms that are decorated through inspiration of the fairy tales). The food is good, the drinks are good, the accommodations are good. The quality of De Efteling is just excellent. Ability to purchase Everyone wants to go the De Efteling, but some can’t afford it. That’s why De Efteling works with supermarkets. The customers can go to a supermarket, do their normal shopping, but with every few euros, they get a sticker. When they saved up a few stickers (mostly 5) they get a coupon for De Efteling. They pay less for a ticket than normal. Mostly they get a discount for €7,50. Also, it is a few euros cheaper per person when you go with a big group (20 or more people). This group arrangement cannot be used in combination with the discount from the supermarkets. Reputation De Efteling has a really good reputation. I have never heard anyone say that they went to the park and that they were treated badly or didn’t have a good time. Some people absolutely don’t like roller coasters and they have a few of them, but there is something to do for everyone. Customer loyalty Because there are a lot of families that go to De Efteling, they won’t go somewhere else,

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