Sling Media Product Analysis I. Executive Summary As the innovator of media “placeshifting” technology, Sling Media is enjoying rapid success with its Slingbox family of products. As competitors enter the market and attempt to capture potential consumers in Slingbox target segments, Sling Media is faced with the challenge of increasing its market penetration and reaching all target consumers in an effort to continue its success and keep competitors lagging behind. II. Background Sling Media was founded in 2004 by Blake and Jason Krikorian, together with Bhupen Shah.
Media and communication have the utmost control over our lives, allowing marketing ploys, advertisements, and campaigns to become our greatest influencers as a society. These influences mold our ideals, our interests, and our values. Advertising and marketing campaigns can be seen anywhere and everywhere. From interstate billboards to pop-up adds on iPhone applications. As a society we have molded ourselves into materialistic idealists, constantly demanding bigger, better and more beautiful.
Basically, by adopting both of the B2B and B2C marketing scheme, Goodyear intends to penetrate into all of the market segments with different products in order to boost the revenue sales and expand the brand availability. Besides that, Goodyear applies strong distribution strategy by relying on 3 types of outlets which are the independent dealers, the manufacturer owned outlets, and the franchised dealers. This has given Goodyear the ease to thoroughly facilitate every distribution channel and control the market price of products. Among those 3 types of outlets, the independent dealer and company-owned outlets have shown to generate the highest percentage sales revenue (77% of sales revenue). In order to sustain the growth of sales revenue, Goodyear took a prompt approach to manage the channel relationship of these 2 types of dealers.
Red Bull has been very effective in it's use of arousal to activate the consumer decision making process. Environmental arousal is an important tool used by Red Bull to create arousal with its customers and their decision making process. By situating its product in certain environments, this being through its sponsorship of extreme sporting events and endorsements of celebrities, it creates a situational cue for the consumer, brought upon by a response to stimulus. Red Bull's consumers are aroused by their want to feel the rush and excitement that is associated with the brand through its effective use of brand personality. Red Bull has also been able to arouse and activate the consumer decision making process through the use of it's seemingly unconventional advertisements.
Music is used for a lot of reasons in advertising, and especially in viral ads. “A good ad engages the attention of an audience, and the most straightforward way of achieving this is to fashion an appeal which is entertaining,” (McLaren). This is where music comes in. As stated in the article, music serves to engage listeners’ attention and render
Types of opportunities to generate publicity 1. Issuing of media releases and statements re news events Well written media releases have the power to engage the media to freely disseminate information from your organisation in the form of possible feature articles, reviews, comments, interviews, speaking opportunities, radio and TV shows, Content has to be of value and new content…..sending newsworthy articles or stories that are of value to a group of listeners, viewers or viewers. Organisations gain free publicity when they comment on certain events like the increase in interest rates or the economy. Oprah Winfrey endorsing products and books and people. 2.
It succeeded to take attention of the media and worked with the celebrities to gain national attention. It sponsored radio programmers of two popular shows and was very active in promoting the products. It also held a Snapple-themed fun and games day. Lastly,
As part of it global strategy, DeBeers created an ingenious marketing campaign through which it positioned gifting of diamonds as the 'ultimate symbol of love' that a man could express towards the woman. Through its 'Diamonds are forever' campaign, it appealed to the emotional attachment of the owner to the stone. These advertisements communicated the emotional qualities of a diamond, thus establishing clear motivational factors to purchase them. Clearly, such positioning strategies struck a chord with the public and fundamentally impacted the culture in the Western society, making the diamond ring an integral part of marriages. All these factors, helped fuel the growth of DeBeers' sales in America and Europe.
Live Nation has a growth strategy that has attracted the biggest entertainment stars. They offer all the services needed by entertainers and can include all the services into one contract. This all-in one style of various services can benefit from this and not have to search for individual companies to handle different business opportunities. For an everyday life situation, this could be just like going to get car insurance and eventually get offered life insurance, home owners insurance, financial consulting, and many more services from the same company. People love good service, convenience, and saving money.
It has the ability to raise social awareness, promote intelligence instead of demoting it, and can bring society together in a positive way. Music is so worldwide today it can be heard by anyone. Factually, music has played a vital part in a wide range of causes. For example, popular music has helped political campaigns with many advertisements. As a result, attracts a lot of people to listen the message they are broadcasting.