Database Essay

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Multiple Choice Questions 1. What do Hispanic girls celebrate when they are fifteen years old? A) ritual situation B) bat mitzvah C) quinceanera D) Cinco De Mayo E) a and c Answer: E Page: 483 Difficulty: hard 2. Which of the following is an ancient solemn event marketing the coming of age of a Jewish male? A) bar mitzvah B) bat mitzvah C) Chanukah D) Passover E) Yom Kippur Answer: A Page: 483 Difficulty: moderate 3. The purchase decision and consumption process always occur in the context of _____. A) others B) a specific situation C) marketing communications D) an extended decision-making process E) a social surrounding Answer: B Page: 484 Difficulty: moderate 4. To understand a consumer's behavior, we must know about the _____. A) consumer B) situation C) stimulus object D) a and b E) a, b, and c Answer: E Page: 484 Difficulty: moderate 5. All those factors particular to a time and place that do not follow from knowledge of the stable attributes of the consumer and the stimulus and that have an effect on current behavior are known as _____. A) situational influence B) motivators C) consumption triggers D) consumption influencers E) motivational influence Answer: A Page: 484 Difficulty: easy 6. Which of the following also includes a situation-specific component? A) personality B) self-concept C) involvement D) demographics E) brand image Answer: C Page: 484 Difficulty: moderate 7. Which of the following is a situation in which consumer behavior occurs? A) communications situation B) purchase situation C) usage situation D) disposition situation E) all of the above Answer: E Page: 484 Difficulty: easy 8. Which of the following is NOT a situation in which

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