Daiso Essay

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Introduction: The aim of this essay is to look into how Daiso Industries Co. Ltd (Daiso Sangyo), internationalize in the contemporary context, which is to address how the company expands itself internationally in the modern aspect. Daiso: An Overview, Mission and Vision Daiso was established 1972 as Yano Shoten in Japan selling household items before being incorporated into Daiso in Dec 1977. It only opens its first international store in Taiwan, August 2001 before venturing into South Korea in September 2001, Singapore in Mar 2002 and e.t.c. It now has 563 stores in 24 countries. Daiso is transnational type of MNCs (multinational corporations), differs from the traditional MNC companies, it is one of the principal types in the 21st century business model (Danielle walker Thaomals walker and joerg Schmitz). It eliminates geographical barriers, (Stephen P. Robbins, Mary Coulter), enhancing flexibility and local responsiveness in order to build effectiveness and efficiency in its operations (George S.Yip). Instead of imposing decisions from a sole center (Danielle walker Thaomals walker and joerg Schmitz), they discuss the decision makings, such as fix staff wages together. However, they give trainings to local staff at the initial stage of opening in that country so as to share the knowledge they and how to operate the company. They also provide operation support such as distribution system and staff trainings even after the official opening of the overseas store (Daiso 2012). Other than in Japan, Daiso maintained high reputation worldwide. The concept of producing quality, variety and unique products got it to be recognized top notch from an international perspective. Daiso’s mission is creating stores with unique values and helping customers find surprises and fun, and not to forget giving customers high quality products for minimal amount.

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