Lotus Rental Cars Executive Summary Introduction Lotus Rental Car’s Chief Financial Officer is looking for ways to increase profits and the consumer base by adding alternative fuel vehicles to the Lotus fleet. With fuel costs continuously rising, the need for alternative fuel vehicles is more attractive to consumers as a source of lower fuel prices. This appeal is not only to the regular rental car user but for the ecological minded occasional driver as well. Ecology and fuel efficiency are the cause for more people to start shopping for hybrid vehicles. Vehicle manufacturers are able to increase revenue with the sales of hybrids while increasing production to keep up with the demand.
1. Determine the role of Hyundai’s 10-year, 100,000-mile warranty in its turnaround and how it relates to postpurchase dissonance. Hyundai was at a crossroads in the U.S. Market. After years of low sales and nagging quality concerns Hyundai went back to the drawing board to turn their brand around. They took bold moves such as the 10-year, 100,000 mile warranty, quality improvements, product reconfiguration, and “Buy-in” from their dealer, which is a critical customer link (Hawkins, Mothersbaugh, Best, 2010).
China is becoming a more developed country and is becoming a ‘’winner”. In 1995 China’s GDP per capita was $530, and now in 2012 is has risen to $5,720. This is because China is becoming switched on and more connected to the world through trade. There are many different factors that have led to this increased globalisation. Firstly the development of TNC’s in countries.
Mercedes would pay $4000 and the Traveler would pay $3200. I included a rebate for both brands in the third quarter so the sales would increase and they did. The Speed computer included engineering applications, office applications; ability to link with other computers and a fast and powerful machine these features met all the needs of the Mercedes customer. The Aloha included office applications, portability, ease of use ability and ability to link with other computers; these features met the needs of the traveler population. I chose to place offices in NY - North America and Tokyo- Asia because both brands had the greatest demand in both of these locations.
GEICO, on the other hand, currently specializes in automobiles, which could be a major benefit if auto insurance is the only thing you need. In addition, their array of products is constantly growing. The networks of the two companies are very comparable, too. GEICO has 12 major offices around the country, while Allstate has 14. Allstate employs a larger number of professionals, at 70,000 compared to GEICO’s 24,000 associates.
Case Title Baria Planning Solutions, Inc.: Fixing the Sales Process Price $45 Solution ID 1561 Case ID 4568 Spreadsheet Abstract Baria Planning Solutions Inc. (BPS) has currently run into certain issues, which mainly relate to the below-expectations performance of the Sales Support group. One organizational issue facing the company is that industry competition is now intense as more recognized players have entered the market. This has led to more consolidation among smaller players where they have been looking to ally with larger firms. Hence, restructuring for many firms is likely in the given scenario. Secondly, the renewal rate for the Sales Support group specifically has declined in the year 2010 which is much less compared to the function’s performance in the last few years No of Words 1704 Questions Covered 1- What are the organizational and operational issues associated with this case?
To: Ellen Bright, CEO of Transworld Auto Parts (TAP) From: Guanghui Han Re: Assessment of TAP situation Date: Aug 5, 2012 Transworld Auto Parts (TAP) is a subsidiary of a U.S. diversified manufacturing company. The company is struggling lose money, uncertain if divest or close the TAP and also struggling with new markets primarily in Asia. Ellen Bright cannot decide how each of the two divisions are actually performing using these strategy map and balanced scorecard. In this memo, I would like to offer my opinion and improve the process. Situation Analysis Five Force: The force of Supplier is powerful, they sell raw materials at a high price to capture some of the industry's profits.
Coach’s Strategy: * Store expansion in the US, Japan, Hong Kong, and China * Increasing sales to existing customers to drive comparable store growth * Building market share in the men’s market, by introducing men’s-only stores and building on the dual-gender concept (in China) * Creating alliances to exploit the Coach brand in additional luxury categories * Also considering expanding into the European markets Coach’s competitive strategy of assessable luxury goods, as well as being priced to sell more volume over making the higher profit margin, and having a target market that reaches more than other luxury brand’s target markets. (Coach’s target market takes the top 20%, whereas other brands take the top 1% of wealthy customers in a segmented area). Coach has sustained a competitive advantage with its extended product line offering more than just handbags and leather accessories, by offering key fobs, sunglasses, scarfs, prescription glasses, (licensing agreements extended to third parties for) watches, shoes, and more. They also have taken the time to hire the right people and designers that are not just creating freely anymore. The have a method of researching, developing, testing, and updating.
Lotus Rental Car Lotus Rental Car Lotus Rental Car is an internationally recognized brand with locations in the United States, Canada, U. K., Ireland, Germany, France, and Spain, offering a large selection of vehicles including economy, full size, convertibles, Small Utility Vehicles (SUV’s), minivans, pickup trucks, cargo vans, and fifteen passenger van rentals. The mission of Lotus Rental Car is to create services that enhance the experience of buying, renting, or leasing a car. We achieve this by leading the industry with innovative proprietary technology, excellent customer service and years of industry experience. As of today, Lotus Rental Car fleet of vehicles is based on gasoline and diesel fueled vehicles only, hindering the profits from environment conscious consumers that not only want to protect the environment, but also want to save some money. As a result of the foreign oil dependency and the oil prices skyrocketing, Lotus Rental Car Chief Financial Officer (CFO) has been tasked with and has ordered a feasibility study of the pros and cons of adding alternative fuel vehicles (AFV) to the existing fleet.
The objectives for appointing new CMO can be given as: • Enhance the brand and strengthen its position in multiple product categories. • Expand into new categories • Determine the category best suited for Priceline service • Grow the revenues to over $1 billion Problem Analysis Here, the CMO had to come up with strategies to outwit its competitors. Expedia was a leading online travel service. Priceline had direct competition in the “name your own prices” service with Expedia. Expedia provided extensive destination information and strong editorial content with multiple booking options and focused on – flights, hotels, cars, vacations and cruises.