All this steps taken by Apple company it said to be process of reaching customer orientation concept. In reaching the organizations object concept, the Apple Company try to increase the profitable sales volume by setting a target for employees to reach. Besides, they also attempt to move closer to their ultimate goal by improving their qualities of their products. • The Apple Company also applied societal concept to the business. Societal concept focus on consumer needs wants and society’s expectation.
3. Threat of Rivalry Personal Computers and the music/audio market are Apple’s two main areas of competition. Their leading competitors are Dell, HP, and Microsoft. Personal computers are quite popular today and with so many choices, the sales price of the computers need to be lowered to a competitive price which can, again, lead to a loss in profit. However Apple has, because of their easy to use and widely available, fair priced iPod(s), cornered the music market.
MIS309 Homework-Assignment 1 1. Apple achieved business success through information-Steve Jobs had a product idea but then he realized it was the wrong path by studying what people were doing and using. He took that information and knowledge and developed something better. Information technology-by working with creative, innovated, competent people who are experienced in writing code and people who watch out for trends in new gadgets and are able to come up with competitive new technologies. People-Apple studies their consumers to find their wants, he surrounded his company with creative, innovated employees who could fulfill those customer wants, and he has built a successful brand that has customers returning to buy Apple products.
So customers can get much synergy effect by buying Apple’s products rather than others. This system directly leads people to buy Apple’s product once they bought any product of Apple. 2. Analyze the personal computer industry. Why did Apple struggle historically in PCs?
you can tell they have that way about them. Also apple are very closed-source, meaning they don't give their software (which admittedly is more elegant and slick) to any other companies. This allows them to sell a product with their software for almost any price. Notice that there are very similar phones to the iPhone, which are cheaper, but what is stumping their sales is their software such as android. That is one reason why I believe why apple is "better" than Microsoft, also because they have a much better way of marketing things.
The managers want to expand the national market shares through this way to increase profits. Even when Best Buy began to use a new sales model in 1990, Circuit City still carried on the aggressive expansion program to open the market. Although resulted in too many stores in different places and the national market share has increased, however, its share in served markets had dropped in 1990. From this situation, it shows the expansion strategy did not work any more, because the market environment changed and competitors became stronger. Under the high competitive and fast-evolving electronic industry, no change means fall behind.
The apple culture that was developed since conception built on seeing problems or areas of concern as a challenge to enter new market. Apple culture is consistent in their belief the innovation in technology should begin with Apple products. Employees believed in the products and services they were selling to the consumers. This later developed what is known today as the Apple culture, they believed later that Apple product bettered their quality of life. The product quality was constant and reliability could not be questioned.
In this report, we suggest a set of recommendations that we believe will enable Apple Computers to continue its growth strategy in the computer market and in ways that minimize any abrupt and negative changes in Apple’s culture. Apple Computer, Inc Exhibit 1: Analysis of Donna Dubinsky and Apple Computer, Inc. A. Analyze the conflict situation facing Donna Dubinsky using the following concepts: Stages of Conflict: o In 1983 after the success of the Apple II computer, Steve Jobs believed that the next revolutionary product from Apple Computers Inc. would be the Macintosh Computer which he “saw as the technological vanguard within apple”(p. 4), that later on became a
IPhone in Japan While introducing the product (IPhone) to the Japanese market, Apple, the company banked on the success stories of other products that had performed relatively well in that country. These were IPods and computers. Furthermore, projections had placed the sales at more than a million products. However, that did not happen. The products were not positively received in the country despite good features that manufacturer thought would suit the Japanese market (Kane, 2008).
Disruptive technology is a new technology that comes along and changes the world in a way. iPad is a platform at which it has the capabilities of a laptop or tablet PC but in an elaborate functionally that makes itself unique. Winner The winner in this case is Apple because its ability to replace many item into one iPad. Apple are able to compete with many competitors from different industries such a Apple company succeed get e-books as their supplier and get download any music with lower rate. iPad is successful by replacing all the basic technology.