Med Net Problem Formation What company/organization is the subject of the problem? Who has responsibility for addressing the problem (usually the protagonist)? • MedNet.com • Heather Yates, VP for Business Development Identify the strategic marketing dimension to the company’s situation. • Value add vs. cost • Effectiveness of communication/advertising • Revenue generation • Med net has to decide how to charge advertisers for putting their message on the website. Price for the product • The product is a marketing communication vehicle.
1. a) Assuming that Fastfit goes ahead with its plans to have an e-commerce site, identify two physical locations, from where customers can enter their orders to the ecommerce site and b) For each of the locations that you mentioned, identify the technologies (cover the areas of software, hardware and networks) that a customer would need (at the location) to accomplish this activity? (use a table); Physical Location | Technologies Required | | Hardware | Software | Network | Home | * Personal Computer (Desktop) * Laptop * Modem | Operating Software such as Windows, Web Browsing Capability Security software such as (McAfee, Ad-Aware) | Access to the internet | Office | * Office Computer (Desktop) * Laptop * Modem | Operating Software such as Windows, Web Browsing Capability Security software such as (McAfee, Ad-Aware) | Access to the internet(Wi-Fi) | Customers do not need any additional software and hardware to order online. Customers can pay the product cost by entering their credit card number. So there is no need of any hardware and software in order to make payment online. 2. a) What technology components (cover the categories of software, hardware and networks) do we need at FastFit to interact with our customers on the web?
Task 1 (P5): a. The impact of the use of the Internet in business: Operational implications 1. Expectations and product fulfillment It is important to consider the operational implications before the organization having a quality website. This is by checking if the business have background systems that can meet demand increase from huge customer base and make sure of permanent availability of stocks and fulfill online orders. 2.
MGMT 340 09/20/2015 Week3 Petrie’s Electronics Chapter 5 Case Questions 1. Information was collected by a vast directory. Jim and the marketing group utilized interviews from stakeholders related to the businesses they targeted. Trade journals, other companies that used the companies the group was researching, various vendors, marketing departments, and possibly even customers. The most information the group can collect from company can result in a better decision on a company that can assist with quality versus price options and customer support of products in demand.
Internal and external participants and the use of the internet and access to all supply chain management and business to business management or information, has the capability of initiating a different market plan or changes to a proposal if necessary is made possible. Technology allows businesses to identify demographics, tune into consumers shared experiences and problems and resolutions. Conclusion The problems that Home Depot faces are effectively trying to customize all consumers and value chain needs (The Home Depot U.S.A., Inc., 2003-2006). A possible solution for addressing and fulfilling the organization’s mission is to make exceptions instead of following the rules. Home retail improvement products and services in the future will gain efficiencies from procurement, distribution, outsource and reduce transportation cost and take on competitive pressures through development of more new products demanding customizations from business partners.
It helps to find out that what company’s product significantly influenced and how to distribute to consumers. Place may involve assessments about to location or the times medical services can be retrieved. The marketing deliberation for place is very important in today’s managed care setting. Moreover, health care organizations establish managed care plans for customers to enroll in insurance selection that fulfill for their health care needs; a place adjustable assumes a critical role. Companies must consider location before offering the health care plans or prepaid health plans.
Coca-Cola is probably doing better now and will probably do even better financially in the future because of all their new products. Since they have started to decrease the sugar and calories in many of their products, it is helping the society to decrease obesity with their drinks and also is helping their company to do better since their consumers want to buy their products. In the book, we talk about sustainability. I believe that Coca-Cola’s new products, new commercial, and new perspective is sustainable. As stated in MKTG, sustainability ‘refers to the idea that socially responsible companies will outperform their peers by focusing on the world’s social problems and viewing them as opportunities to build profits and help the world at the same time(p.38)’.
A1. E-Commerce Solutions (Ability to Pay Online) a. Keep the company and the customer perspective in mind. How are they going to order the product? Discuss the vendor you are going to use (Paypal).
Where does this company sell its products or services? (2-4 sentences. 2.5 points) Microsoft sells its products online and in stores to customers. 4. Describe at least two of this company's competitors.
The long-term benefit is the unexpected opportunity the new customized delivery system might bring. The short-term barrier for Woodmere is the timing and the approval of management. The long barrier for Woodmere is that it need to change the current delivery system which involves a great deal of unknown risks. The benefits for HomeHelp is that it can improve product availability for in-store customers while reducing overall inventory. The barrier for HomeHelp is that Woodmere may or may not perform as well as they expected.