Custom Coffee & Chocolate

1946 Words8 Pages
1. What do you think Custom Coffee & Chocolate’s mission is? In my opinion, I think the mission of Custom Coffee & Chocolate is serving the fair, reasonable price, unique coffee and chocolate beverage for the customers. Meanwhile, Custom Coffee & Chocolate commit to fulfill the corporate social responsibility by purchasing the fair trade coffee from the coffee growers, the priced is able to provide living wages to them and they also support the local chocolate suppliers as well. Besides that, Custom Coffee & Chocolate provide a peaceful place and comfortable seat for customers to stay and relax, let them enjoy their tea-break and fully restore their energy. 2. Create a SWOT analysis for Custom Coffee & Chocolate. Based on the SWOT analysis, there are several strengths for Custom Coffee & Chocolate in this case. Strengths describe the positive attributes, tangible and intangible, internal to your organization. They are within your control. (Tim Berry) Firstly, Bonnie Brewer and Stacy Kim hold the relevant knowledge. They studied business and marketing courses as well as courses in management. They had gain some experience after working several years in other companies. These experiences can help them to start up their business easily. Besides that, they had a choice of two locations, one near Pike Place Market and one near university. Finally, they chose near the university location because they thought they knew and understood those customers well. There also has group of customers consist of students, faculty, staff and local residents. As it is situated near the university, it is convenient for those customers to visit their cafe for refreshment their mind. One of strength for Custom Coffee & Chocolate is there had better facilities such as comfortable chairs, couches and coffee tables to encourage customers to stay, chat or read newspaper in the cafe.

More about Custom Coffee & Chocolate

Open Document