02/27/2014 Curled Metal Inc.- Engineered Products Division: Case Study Analysis Francesco Panazzolo Fall 2013-2014 Case Presentation Curled Metal Inc. (CMI) faced a pricing and channel marketing decision for metal pile cushions utilized during pile driving. CMI’s approach to metal pads has significant efficiency advantages over currently used pads available in the market. However, CMI has to take into account several barriers to entry into this market. The primary barrier is that most companies viewed role of pads as a necessary accessory or tangent item instead of viewing them as a potentially value adding or cost reducing part of pile driving. In order to penetrate the market, CMI has to alter the point of view of pile driving pads for the opinion leaders, engineering firms, and contractors involved in the decision process.
Thus successful proto-industry would develop into stage two, or industrialisation proper based on the factory and capital intensive mechanisation. However there were major disadvantages of PI, Merchants had no control over their workforce and could not ensure that the families were working efficiently. Another disadvantage was that the production was very slow and insufficient numbers of products were made to meet the demands of the growing population of Britain. The decline of proto-industry was seen by most theorists as
It was a minor flaw that doctors were not involved in the initial trials to point out some critical design flaws. It is important to have proper market research by talking to customers or the end user before continuing on. This happened to turn out alright though since Newland was forced to have several suppliers where quality could be monitored more closely. Although quality was improved, manufacturing lead time was reduced in order to coordinate several different suppliers.. Newland was debating whether to focus on improving manufacturing capacity, which would boost appeal as an acquisition for potential buyers. I would recommend that they do pursue investing in manufacturing to help sell their product since their original strategy was to have the company acquired from outside investors.
Case Report: “WESCO Distribution, Inc.” < Case Facts> WESCO’s customers have made significant changes to their business processes ( how and why?) Why: bridge the quality gap with international competition / improve their overall competitive stance by building integrated system and integrated supply chain How: implementation of stringent supplier / distributor quality program * To examine procurement cost and supply chain / sign long-term contract with less suppliers Sales reps need to change their approaches depended on types of customer; need to shift from hunter, for contractors, to farmer, for industrial customer. But customer locals were reluctant to change conventional systems because of good relationship with local distributors. [Company] Third largest full-line wholesale EES distributor; $2.2 billion in sales globally of which US sales were $1.6 billion Target: $3 billion sales and EBIT of over 5% by the year 2000; 6-8% up in sales and 12-16% up in profit Sales reps: receive same commission and salary in each branch. Each 18 NAMs serve 10-15 industrial customers and 15-20 potential customers.
However, I think it is wrong to take advantage of those employers’ lives by not providing those employers fairly. 3) Yes, I think it is correct to criticize Nike for the low pay rates of its subcontractors in Indonesia. Most of the people Indonesia indeed have half the daily income compared to employers working in Nike, but those people are unlike the employers of Nike. Employers of Nike have to risk their lives by inhaling toxic gases everyday, working overtime, and still did not get the pay they deserved. On the other hand, most people who have half the income do not need to risk their lives.
If there are too many sellers in the market, the less efficient ones go out of business or figure out how to be more efficient, or try a different business niche. Thirdly, there is a huge lack of spending in terms of research and development. This lack of innovation and
People deal with agriculture but “although they worked hard to ensure their subsistence, they had little desire to create a surplus” (121.KGO'B.vol II.Ch 21.Industrial Europe p: 674). So they made a big effort but they didn’t receive recompense for one’s work enough. However, after the industrial revolution thanks to machine people started to make little effort and create more surpluses so it leads to increasing surplus and more raw materials required. To my way of thinking political changes are affected by industrial revolution. For example, imperialism and quest for raw materials had a
Frito Lay The issue in this case is that Frito Lay is trying to keep up with the competition. To enhance its sales it decided instead of recreating an old product with a new flavor the staff collaborated and decided to expand to a whole new product line. This was a better choice because instead of placing out an old product that people are aware of, the company made a decision to go out on a limb and try a whole new product. This worked out very beneficial for the company because in today’s time Sunchips are a very popular brand of chip and are looked at as a slightly healthier alternative to regular potato chips. Today, a lot of customers are starting to become more health conscious and now Frito Lays may be lacking in their ‘power sellers’ such as Doritos however they are continuing to enhance Frito Lays sales by buying Sunchips instead.
In 2010 Ford financial gains was very profitable something Ford did not anticipated to happened that soon. This success is credited to Fords strong new products and for the many investments this automaker has made on making improvement in the United States and in all of their global operations. Ford has gain global recognition by staying focus to its product and by delivering to the customer a full range of vehicles with outstanding fuel economy. Technology has not remained standstill with this automobile maker. They continue to develop new affordable automobiles with new advance technology that has captivated the suppliers, dealers, shareholders, employees and the communities.
Power of Suppliers The bargaining power of suppliers in this industry is low, as there are many suppliers. The required commodities like sugar, and water are basic goods that are available quite easily. So, producers have little power over the pricing hence the suppliers in this industry are weak. Also, the suppliers have almost no strength to integrate forward, so the threat from them is low. Power of Buyers End consumers and retail channels can both be considered as buyers in this industry.