Outline the Elaboration Likelihood model of persuasion. Explain how a mobile phone company might use knowledge of this model in a campaign to market a new phone. (4 marks + 6 marks) Petty and Cacioppo suggested that there are two different routes to effective persuasion. The more effective route depends on whether the audience focus’ on the message itself, or outside factors, such as the credibility of the source; otherwise known as the central route and the peripheral route. The central route to persuasion is taken when the audience is more likely to focus on the content of the message, i.e.
What is the product’s closest brand competitor? There are several competitors for this product market: Google Nexus 7, Kindle Fire, Samsung Galaxy, and the Apple I-pad. Explain why you chose this brand rather than the competitor’s brand. The reason I chose this brand is that I already have an iPhone and I was looking for a product that would do more than my phone. I felt that if I went with an iPad that I would just be getting a larger version of my phone.
This is considered one of the most revolutionary items of our time. Why is it considered that because it was one of the first phones that played music, games, surf the web, and contact your friends effectively. I personally care about this object because it is reliable and saved me a couple times in my life without this IPhone my life would be much harder. C) Thesis: The iPod/iPhone is a big part of my culture and the world’s culture, because the iPod/iPhone is beloved by the millions of people that have
Broadway Café: Network Telecommunication and wireless computing: For Broadway Café to truly turn into a 21st century café going mobile is imperative. Mobile and e-marketing is at heart of today’s youth and is the right communication channel to target such audience. A detail analysis of the mobile marketing and m-coupon strategy for Broadway Café is discussed below Mobile Marketing Strategy: For Broadway Café to effectively use mobile marketing to target its audience it should start with mobile app and m-coupons. Mobile App To manage a lasting relationship with its customers, Boradway Café should develop a mobile app. As todays customers are mobile; they spend most of their time on the smart phone and mobile devices and prefer everything
1. What were some of the challenges that RIM faced to protect its intellectual property, and how did RIM handle those challenges? Research in Motion (RIM) is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. It was founded in 1984. While the strategy for RIM as per their annual report is valid, it is susceptible to criticism because Blackberries are great for email and phone calls but the consumer is looking for a device that goes beyond these capabilities and enhances their productivity from a personal and professional standpoint.
The article was published in 2010, by this year; most of Rosenberg’s audience uses cellphones. Using “Everyone Speaks Text Message” as the title, Rosenberg can makes more connection with her audience, and also explains why this article was effective and convincible by publish in 2010. In this article, Rosenberg explains the history of N’Ko, and researching the technology will do for the heritage languages like N’KO. She was trying to persuade her audience that technology is not the enemy, but also helps to save those ancient languages. Rosenberg’s purpose is to show her audience that modern technology could help to per save heritage languages.
It has a secure streaming of HLS or Apple Live stream. It also streams protocol and progressive downloads. Ultraviolet is the support service, it also supports video formats like mpeg-4 and as well as audio formats like AAC and MP3. The next product is available to many different platforms like Mac, Windows and etc. This product is called the “The TwonkyServer” helps share media from mobile networks to home networks.
The research that I was doing it was about what kind of phone and features the teenager likes. The research that I was doing it has been very successful and it given me specific ideas on what I need to do in future. I went on the computer and I looked at on the comment that some teenager were discussing about their point of view. They were saying if the businesses want to make new products teenagers, the products must be an appropriate for their age and also meet the needs. This means that the business needs to meet teenager’s needs by founding out what they like and don’t like so that they will meet the
The organization should consider using iPhones because it is the most dominant smart phone in the market being used, and it is also has many features that other smart phones may not have, such has excellent and strong reception which will come in handy when using the phone for presentations for the next big client. The NETGEAR – ProSafe Wireless-N Access Point Router system will make sure departments are getting good use of the iPhone. While in the office employees can, safely and securely uploads and downloads client information. If employees travel a lot the iPhone will be a great source because he or she can “manage trips, itineraries, confirmation numbers,
After Jobs death, the identity of the company took a hit as well as their market share. To counter this, apple had to get creative with it’s techonolgy and even recently, at the release of the newest phone, displayed features to it’s phone that had never previously been touted as “tacky” . To compete and stay relvant, a change had to be made and the change was to do what it’s competitors had