Understanding Chipotle’s Advertisements Businesses today put major amounts of time, money, and brainstorming into advertisement preparation. They try to build their customer base around a specific audience, and will say/do anything to portray their message in order to sell their product. Some go about their advertising better than others, integrity wise, of course, and others not so much. One company that I believe advertises their product with integrity is Chipotle. Chipotle is a delicious Mexican grill, and the thing that’s so different about them—the way they prepare their food.
Running Head: CHIPOTLE MEXICAN GRILL: STRENGTHS AND WEAKNESSES 1 Chipotle Mexican Grill: Strengths and Weaknesses Identify your Competitive Advantage Siobhan Shupe Mrs. Sheral Phillips BUS100 July 22, 2013 Chipotle Mexican Grill: Strengths and Weaknesses 2 Like all other businesses, Chipotle Mexican Grill has several types of competitive advantages. Some of these advantages, people would not really expect from your everyday fast food restaurant. When people hear fast food restaurant they think processed food artificial flavors and fat. Luckily, as an advantage, Chipotle Mexican Grill does not obtain these typical stereotypes. However Chipotle Mexican Grill can fall short to several disadvantages.
Chipotle Mexican Grill Introduction and Issues Chipotle has proved an effective performance with its Mexican Grills. In the same manner, Chipotle is building another venture which is the Asian ShopHouse. The ShopHouse is based on much the same method with the Mexican Grill yet it has a unique menu. The issues talked about here are, first, whether Chipotle can make the same accomplishment with its new venture, the ShopHouse by utilizing the same system related to the Mexican cooking. Second, whether it can profit by selling healthier more natural fast food.
Lucila Ruiz Dr. Heather Wood English 101-508 September 26, 2013 HOW TO MAKE TAMALES. Christmas is coming, and Christmas is the season of family celebration. In every Mexican family, celebration means food. So since days before, begins to plane the menu for the especial day to the family members, those who have not been together en months, to join together the Christmas celebration. One of the most traditional meals in Mexican festivities are the tamales.
As, Meredith Abarca says, “The concept of authenticity marks its presence in multiple settings: media, cookbooks, literature, classroom discussion, and casual conversations with friends and colleagues.”(1) One may observe how Meredith uses herself, as an example to portray that ‘authentic Mexican food’ is, “a double-edged sword, by illustrating the danger of its ideological implications.”(2) She continues to question whether someone born in Mexico can “speak of authenticity in my [Meredith’s] own method of cooking Mexican food?” (2) The article revolves around the fact that due to the constant change in culture, how can one claim authenticity in a particular tradition… One may realize that this question certainly highlights one of the major issues surrounding authenticity of ethnic food. Meredith Abarca uses the example of British advertisement companies that “used Indian natives to authenticate a new invention as part of an old established Indian tradition.” (7) Meredith’s ability to look at the bigger picture can be observed through, “The curry, however, needed authentication in order to sell” (7) which portray the use of false authenticity to promote a food. The use of an Indian’s point of view brings out this fact as, “The irony that Narayan sees is that a dish called curry does not exist in India.” One may thus realize that the ‘authenticity’ of the food can be faked and that if authenticity is determined by the perception of the diner, then, any Indian or someone that has been to India will clearly reject curry as an authentic Indian dish. However, one may realize that this example helps explain that even though the dish does not exist in India, if the consumer of the curry is a local, may truly believe that the curry is an Indian dish and may claim that it is an authentic
English 111_23F Reading Response #1 Instructor: J. Brown Word Count: 802 In his essay, “The Unexpected Lessons of Mexican Food”, Mexican/American writer, Armando Montano (1989-2012) reflects more on his Hispanic heritage and how he stays connected to it by means of food and cooking. He starts out by sharing a memory of when he was just a small boy and his father was cooking pinto beans in the family’s kitchen. He does an incredible job at bringing the reader right into their kitchen where you can smell the beans cooking in oil and cumin as he draws you into the purpose of his writing; his Hispanic heritage. Armando gives vivid detail of a specific trip he and his father took to the Mexican/America border in Texas, his father’s home town; Eagle Pass.
In the seventeenth century the kitchens and cooking methods were much different than those today. In a well to do household you would find a couple low wall ovens with clay kettles upon them which were used for boiling and simmering sauces and soups. Also the kitchens included a hearth that was lined with hanging cranes and spits that large pots could be placed upon. In some kitchens they used mortars and pestle’s which were used for grinding nuts to thicken the many soups and sauces prepared. In other kitchens of lower class they were not as advanced and used open fires and hanging pots and kettles to cook and prepare there meals.
After doing this, a person should set the temperature hand on six or seven. By doing this the grease starts to get hot and melt. Next, let the grease sit for about seven to ten minutes. To see if the chicken is ready to be dropped in the grease, a person should sprinkle just a little flour in the grease. If the grease starts sizzling, the chicken is ready to be placed in the frying pan.
Traditional dishes that are prepared by our family include: collard and turnip greens, ham hocks, chitterlings, macaroni and cheese, fried fish, ribs, neckbones, yams, fatback, cornbread, rice, grits, butter beans, black eyed peas, chicken livers, grits, lima beans, mashed potatoes, and hot sauce for seasonings. These foods are delicious and do a great job in bringing us together as a family. Historically, the origins of this social and culinary movement are rooted in slavery. Individuals were forced to make do with little food, scarce kitchen supplies and no freedom. Therefore, slaves combined familiar crops with salvaged foods and scraps to develop an entirely new cuisine.
Kyle Burke Throwing on the Potter’s Wheel Sitting at the wheel with a perfectly centered cylinder of clay gliding through slip covered hands, can be an activity that brings peace, as well as a feeling of empowerment; I cant help but feel that I will be a potter for the rest of my life. As early as 24,000 BC, humans were involved in ceramics (History, Par. 1). Back this far in our past, only simple figurines were constructed out of clay and made into the shapes of animals and humans. It was not until almost 10,000 years later, as communities have begun to be established, that the use for clay had evolved.