Cross Culture Negociation

1224 Words5 Pages
As a form of communication, negotiation exists everywhere in the world. Wherever there are people, there are communications. People have various kinds of negotiations related to different aspects, such as politics, business or society,and the discussions of approaches and skills of negotiation have never stopped. Following the globalization process, cross-cultural negotiation has becoming more and more popular; therefore, how to achieve a successful cross-cultural negotiation is discussed more and more heatedly. This essay will explain the major factors related to a successful cross-cultural negotiation and help the cross-cultural negotiators to know some cross-cultural differences, which should be considered. It focuses on the following topics: building relationships, ¡®face work¡¯, time and goal orientation. To begin with, it is necessary to know what negotiation is. Negotiation is a two-way communicating activity in order to reach an agreement with each other. To achieve a successful negotiation, both parties should have a shared understanding first, and cooperate with each other to reach a mutual goal (Putnis &Petelin, 2001). Negotiation is more than a bargain; it is a kind of art of communication to result in a mutual benefit by processing an agreement with each other (Donohue & Ramesh, 1992). Consequently, negotiations are likely to proceed more smoothly if the negotiators have a shared principle. It involves the ability of understanding both parties¡¯ demand as well as their negotiating characters that is closely related to their background, so that a proper orientation can be made. Studies have suggested that people from different cultures use different negotiation styles, because their awareness of the decision-making situation are influenced by the features of the national culture from which they come (Chang, 2002). As Waldman (2000) states, the three

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