Cross Cultural Management

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Cross Cultural Management - B.YuvaPrakash Abstract: The globalization of the business environment that is being driven by technological and economic factors is resulting in an ever-increasing number of cross -cultural interactions in the workplace. Understanding the influence of culture on interpersonal interactions in organizational settings is now a fundamental requirement of effective international management. Effective managers no longer work solely in the comforts of their home culture, but also must learn to work across cultures. These cross-cultural experiences occur in many forms: encounters with individuals of different cultures, jaunts to overseas customers or suppliers, short visits to international divisions, and long term emersion in a new host culture have become an expected, even required, aspect of management success. Cross culture is a vital issue in international business, as the success of international trade depends upon the smooth interaction of employees from different cultures and regions. A team in a multicultural organization usually consists of individual members of diverse origins with different cultures, values and identities, who have to work together in team structures, resulting in a scenario with the potential for conflict to escalate. Culture is an explicit social product arising from social interaction either as an intentional or unintentional consequence of behaviour. Cross-cultural communication is a field of study that looks at how people from differing cultural backgrounds communicate, in similar and different ways among themselves, and how they endeavour to communicate across cultures. In today’s world, we all are living in a global village. In order to keep pace with inter-cultural interactions, peace, prosperity, and harmony at workplace, the new generation manger need to master global workplace competencies

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