Cross Cultural Management

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INTRODUCTION Globalisation and developments have resulted in diversity in the labour market and cross-cultural management has become a significant factor of organisational life and has transformed organisations all over the world. The successful management of this cultural diversity lays on how well organisations understand the manifestation of this diversity and its effects in the organisational and international business contexts. This paper aims to examine how the culture variations like the people, nation, religion and social class in the United States affects the various associated management and organizational patterns in a global context. Like individuals, organizations have their own identity - a way of being and behaving which differentiates them from other organizations. The culture defines as, what people think, feel and believe which makes the output of any change process and not the input. It can be defined as the result of change that happens when you socialise and interact with people. Following this, there are two ways in which corporate cultures are playing an important role in enhancing the result of multinational companies becoming carriers of convergent practises across national boundaries. First is the mutual agreement between the employer and the employees at certain levels of beliefs and ideals becomes the product and the facilitator of communication between both parties. Second is, firms are needing to integrate an increasingly diverse number of activities and units. Many management theorists portray culture as the glue that’s binds those diverse units into cohesive and coordinated “families” (Handy, 1984; Barham and Rassam, 1989; Rhinesmith, 1991) We will cross examine the business culture using the example of ServiceMaster, a Christian-oriented organisation that is based in the United States and a franchise that is located in

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