Creativity In Decision Making

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ANALYSIS OF THE MOVIE BADMAASH COMPANY IN TERMS OF CREATIVITY IN DECISION MAKING ABOUT THE MOVIE: Directed by | Parmeet Sethi | Produced by | Yash Chopra Aditya Chopra | Screenplay and story | Parmeet Sethi | Narrated by | Shahid Kapoor | Starring | Shahid Kapoor Anushka Sharma Meiyang Chаng Vir Das | Music by | Pritam | Distributed by | Yash Raj Films | Release date | May 7, 2010 | Running time | 144 minutes | Budget | 25 crores | Box office turnover | 40 crores | PLOT: The movie was set in the 1990s when consumerism had not evolved in India and everything imported from foreign was perceived as a good product and everything Indian was considered passé. Set in 1994 in middle class Bombay, Badmaash Company is the story of four nondescript proletarian youngsters, Karan (Shahid Kapoor), Bulbul (Anushka Sharma), Zing (Meiyang Chаng) and Chandu (Vir Das), who dream to earn a lot of money with minimal effort in the shortest period of time. Karan is portrayed as a person who detests the mundane routines of a regular job and wishes to implement the creative facet of his personality in his job. Much against his father’s (Anupam Kher’s) wishes, he joins an entrepreneur, Archie Bhai (Jameel Khan) as an assistant. Archie bhai runs a retail outlet featuring imported goods from Bangkok and other east Asian countries. Under Archie, Karan learns the methodology of running a business and develops an interest to venture into the industry as an entrepreneur in the same field. He convinces his friends to join him, promising tremendous sum of monetary rewards in the shortest period of time with minimal effort. They name their venture as Friends and Company. The latter part of the film deals with the creative aspects of managerial decision making, for ethical and unethical means. Creativity in decision making to hoodwink the law: Initially, the lead

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