Creativity and Innovation

528 Words3 Pages
Explain how it is possible to be creative and not innovative and conversely be innovative and not be creative. In order to continually reinvent businesses and organizations to grow, it’s important to be creative that drives the generation of ideas. Innovation is the necessary step to turn these ideas into useful products and services, something we can provide to our customers, and something we can sell. Creativity is a function of knowledge, curiosity, imagination, and evaluation . The greater the knowledge base and level of curiosity, the more ideas, patterns, and combinations can be achieved, which then correlates to creating new and innovative products and services. But merely having the knowledge does not guarantee the formation of new patterns. The bits and pieces must be shaken up and iterated in new ways. Then the embryonic ideas must be evaluated and developed into usable ideas which will lead to innovation. In other words, there really is a process where one can generate new and novel ideas and be creative without being innovative if those ideas are not implemented. Creativity is subjective, and more of inward thinking journey, which is hard to measure and hard to define unless put in perspective of growth. It is very much possible to toss all the ideas without implementing that could lead to innovation. Innovation on the other hand, is knowledge based and requires a continuous knowledge base expansion. Innovative is an external word that can be measured and tabulated. Innovation in practice generally talks about things that have been tested properly and found to have worked in the real world. It is hard to comprehend that one can be innovative without being creative. Creativity is linked to innovation, which is the process of taking a new idea and turning it into a market offering or new output or enhancing current product line so on and so forth. Very
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