Planning and Measuring Performance for Costco Corporation Roger Scmidt MGT/521 February 25, 2012 Roberto Guzman Planning and Measuring Performance for Costco Corporation My week 3 Organizational Plan Assignment was the Costco Wholesale Corporation. I identified its current goals as 1) control costs by reduction of inventory and careful selection of high quality goods and services and careful expansion of its’ domestic market. To elaborate, Costco has been very successful at keeping costs down by minimizing waste and storage expenses with a rapid turnover of its’ inventory. This is at least in part due t0 its’ ability to sell high-demand goods and services for very low prices. Additionally, Costco has a goal of 3) maintaining its employee workforce, as high employee job satisfaction has translated into exceptional customer service and low employee turnover (Costco, 2012).
Assignment #2- Internal Analysis of JCPenney J. C. Penney (JCP) has remained one of the most valued retailers in the United States due to its careful attention to customers' needs, in the past few years J. C. Penney has implemented a new pricing policy in hopes of keeping their edge. When JC Penney replaced its longstanding promotional pricing strategy with an everyday low pricing strategy, sales plummeted. The store typically attracted bargain-aware customers, but these consumers did not immediately associate the chain's new pricing strategy with low price and good value, despite the fact that it was heavily marketed in these terms. Still the company maintains a Price/Earnings ratio of 52, above the average retail industry P/E ratio of 42.7 and above the S&P 500 P/E ratio of 17.7. The company is leaving no stone unturned to become cost resilient, and is focusing on closing underperforming stores and exiting its catalog business.
Daneva Harrell Marketing Unit 9 February 10, 2013 1. Strength: a. The short selling period b. the company has the advantage of being the market leader c. This brand is very well known and well recognized d. Low cost product that provides value to customers e. The company had an abundance of sales people f. Advertising campaign from mass media that brings brand recognition Weakness: a. Dependence on its supplier providing products b. High turn-over ratio for sales people that equaled 200% c. Qualification difference among sales people Opportunities: a.
Price for the product • The product is a marketing communication vehicle. It carries information and persuasion yes, and it delivers an audience (w/profile) to customers/advertisers First 3 bullets are not strategic dimensions, they are outcomes of strategic decisions What is the significance of the problem to the subject? • Click-through (CTR) business model is gaining popularity over MedNet’s impression model (CPM). • MedNet’s Ads - Clients are concerned about the value generated for the money spent. • Competitors like Marvel are wooing customers with low cost per click-through • Condition-specific websites like cholesterol.com has a better chance of converting a visitor to a customer.
1 Mendel Paper Company 2 Mendel Paper Company The Medel Paper Company is a successful paper manufacturing company with a sales mix of four different paper product lines consisting of computer paper, napkins, place mats and poster board. The plant superintendent, Marlene Herbert, is pleased with sales but concerned with trends in the industry effecting paper manufacturing. While napkins and paper mats are increasing because of increasing restaurant sales, the cost of specialized printing of place mats may no longer make these feasible to produce. Additionally, although there are concerns of the inevitable “paperless” office, but Mendel Paper has noticed that instead of losing paper sales they are actually increasing their sales of computer paper. 1.
Marketing II Exercise #2 Amazon.com Summer quarter - 2012 1. High Industry Attractiveness for Amazon.com Medium 1 Market of Kindle v. Apple Ipad Innovative new offerings such as: Kindle, Cloud, Web Services 2 Recognized & Trusted Service 3 Bargaining power of customers is low - Cost Leadership Low 2 Innovation Services Brand recognition High customer satisfaction 3 Sales of 3rd party sellers of books, audio, technology 3 Pay suppliers quickly 1 They continue to invest and grow their market with their going Global 1 Kindle app v. Apple apps 2 Bargaining Power of customers low customer service is low 2. SWOT ANALYSIS Strength- Its profitable, the profits jump from 52 million to 74 million in the same period of time. A few years ago Amazon was losing large amounts of money, due to expenditures need to upgrade. The recent increase is due to low delivery cost to customers.
Task 1 Tesco For this task I chose to review’s Tesco organisations because I like how they are improving their growth in low economy percentage and demand. The image of business cycle: Growth Growth Define boom and recession Boom- The boom stage is when everyone feels good. At this stage demand increased, unemployment is very low, high competition at the job places. The business confidence is high so they invest more and expand themselves. The customers feel good.
They help major banks, retail companies and telecommunication companies. There is no doubt that Symcor is the best company for outsourcing services based on their work, reputation and commitment to deliver success. Weaknesses Even though Symcor is a very strong company it has some weaknesses. One weakness is that Symcor is increasing the unemployment rate. Due to giving companies outsourcing opportunities, these companies will fire their staff because staff overseas will work for cheaper and sometimes even better.
“One seemed to have strong management and a very predictable market; the second offered a chance to Improve margin performance and streamline operations; and the third operated in a fast-growing market.” Strong management and predictable market--- Coming home funeral services Chance to improve margin and streamline operations – 3F AG Fast growing market – YCB 7. Empire had gained its reputation when it was one of the few LBO partnerships. What is the time sequence of activities of LBO firms? Buy cheaply Leverage them heavily Live with the debt Flip them to a market through IPO or M&A 8. O’Malley knew that firms had developed styles—Golda, Thoma, Cressey, and Rauner had developed the concept of buying a platform firm and consolidating an industry around it; some firms, such as Bain Capital, created efficiencies and added value by changing the acquisition’s strategy; yet others, such as Thomas H. Lee & Company, emphasized growth, buying firms that could add value through organic growth as opposed to financial leverage.
Sam Walton’s ideal purposes for the Superstores were to provide customer service and offer goods that satisfied needs at low prices. These business qualities helped his business to grow tremendously and become the largest retailer in the