Submitted in partial fulfilment of the requirements for the degree of Master of Science in Marketing
Cost of Pricing: How Price can affect Product Positioning and quality Perceptions?
London School of Business and Finance
University of Wales
Word Count: 17499
I am heartily thankful to my supervisor…... whose supervision, support and encouragement from start to the level of conclusion enabled me to develop the understanding of the whole project.
I’m also very grateful to my mother and father for always believing me and giving me courage and guidance in times I needed the most
Help from friends also played a pivotal role in the completion of my work in the allotted time.
At the end I would like to thank my sample of respondents for sharing their knowledge and views with me and playing their part in the completion of my work.
This thesis contains no material, which has been accepted for the reward to the candidate of any other degree or diploma, in any university or other institution
To the best of my knowledge the thesis contains no material previously published or written by another person, except where due reference is made in the text of the thesis.
Pricing decision have always been considered a cornerstone in the marketing mix of any firm or brand, throughout the years marketers with help of the marketing research tools have been trying to study the psychological state of the consumers and also to make their marketing mix combination in such a way to get maximum brand recognition and loyalty out of the customers. The marketing mix of may contain several elements like Product strategies, Pricing strategies, Promotion Strategies and Distribution. However this research narrows the scope of study to only one aspect i.e. the Pricing aspect, a topic which has received relatively less literature in the recent years. This...