Conventional Versus Virtual Organization

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Conventional versus Virtual Organization The rate at which the global business environment is changing has happened so fast in recent times and firms would need to adopt new ways of managing their organization instead of the conventional form of organization. Nowadays, speed, flexibility and innovation are key components of the changing environment; hence, one of the newer forms of organization being proposed is the Virtual Organization (VO). This paper seeks to define VO and conventional organization and address the key differences between their management. The conventional form of organization has structural, processual and boundary-defining facets; it defines responsibilities and its division of labor has both vertical and horizontal aspects (Child, 2005, pp. 6). However, various definitions exists for VO, but I will like to use the definition by Bauer (2003 cited in Madhoshi, n.d., pp. 2), ‘Virtual organization is a temporary network of independent companies, which combine their individual core competencies to optimize the process of each other’s markets’. They are not bound by legal and physical structures. Virtually organized firms get their non-critical activities of their businesses by networking with other firms to form a VO. According to Child (2005, pp. 199 - 209), ‘the key difference between managing the processes in a conventional organization and a virtual organization lies in the very low incidence of face-to-face contacts in the latter’; and a virtually organized firm depends on its people’s knowledge and experience and also on their internal communication. The table below shows the differences between managing a conventional and a virtual organization: (Child, 2005, pp. 198 – 211) Conventional Organization | Virtual Organization | Defined by brick and mortar – defined tangible assets such as office structures, buildings etc |

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