Contribution to the company’s overall effectiveness (D1) Today's grocery market is dominated by the four big retailers also known as "Big Four". Those companies are; Tesco, Asda, Sainsbury's and Morrisons. In this assignment I will take a closer look at one of them and I will evaluate their effectiveness in use of different distribution methods. The company that I will look at is going to be Tesco. The responsiveness to consumer’s demand Tesco is always aware of what people need, what products they would like to purchase from the stores.
Immigration: with a lot of immigrants from Eastern Europe there is a lot of demand for new goods to be put into the stores. Rate of change: The rate of which technology changes is fast at the current time which means Tesco have to keep in with it all. Training: Without the relevant training of staff they can't use the machines properly Online Shopping: Online shopping has made Tesco extremely popular whilst also making it possible to have fewer stores around the UK and making them able to deliver to places where people may not be able to get to the stores. Health and Safety Laws: This restricts to the things that Tesco's can do within their stores. Data Protection Act: They have to keep all data they take of their customers protected.
The secondary research findings gave an overview into the industry background of the offline retail sector in which ASOS would operate, as well as the competition that ASOS would face in addition to the attitudes and perceptions surrounding the opening of an ASOS store. Primary research was conducted through the use of a questionnaire with 200 participants as well as two focus groups which enabled an in-depth analysis of consumers in relation to their views on the ASOS objective. A majority of participants indicated that they would prefer to shop in an ASOS store than online but would spend more money online. The focus groups were paramount in creating a questionnaire that enabled the assembly of quantitative and qualitative numeric responses, which allowed for additional analysis through SPPS. The focus group results were echoed in the questionnaire, where a significant number of consumers would shop at an offline store.
The Necessity of Accommodating Workforce Diversity Abstract Accommodating workforce diversity can no longer be seen as a luxury. Because of this companies must now balance different types of diversities in order to keep employees happy and the company functioning. Age is not the only diversity within the workplace, but now cultural differences such as race, religion and personal beliefs also play a bigger part. For many companies, accommodating workforce diversity is a task that needs to be carried out through all levels of the company in order to be successful. With globalization becoming ever present within most companies, diversity can no longer be considered a luxury.
Because now a day’s people make decisions on how much it cost and not the incentives it would have in their life. Cost is very important now because of the economy and it’s not just pleasure any more. People facing tradeoffs are more common in today’s decision making principles because of their goals. People make their decisions depending on their goals and also the costs. An example of this is like buying name brand verses buying genetic brands at the super market.
As you would expect this produces an extraordinary high level of committment amongst those who work in our stores Major competitors include Tesco, Sainsbury’s and especially Marks and Spencer who also target the upper market. Company Mission Waitrose intend to merge the convenience of supermarket with the know-how of its service and shop management, and also provide customers a Price Commitment to create the customer’s confidence that they always get the good product and service value for money when shopping at Waitrose. Waitrose is undertaking a range of activities to maintain their green image (e.g. Bag For Life, Environmental Report, Fairtrade Bananas). The industry consists of the following UK supermarkets: "Aldi, Asda, The
Essay Plan Introduction: How shopping has become a major part of our lives Introducing the concept of the zero sum game What a consumer society implies Main Body: What makes the supermarkets powerful How do the supermarket dominate the high street What does zero sum game mean Conclusion: The negative impact of the big chains on family run shops Outline the argument that supermarket power is a zero-sum game. INTRODUCTION : Shopping has become a major part of our lives, from buying our essentials to becoming one of our favourite pastimes where we are buying more than what we need. We are now part of a consumer society. In our high streets, you are more likely to see big chain shops than small independent businesses like fishmongers, fruit and veg shops and local butchers. Consumers are having their choices restricted as these chains grow and branch out to retail parks.
The way people consume began to change with the introduction of department stores in the 1860s. People were introduced to a new way of shopping, no longer did people solely shop for necessities they did so for pleasure, consumption became a lifestyle choice. The industrial society gave way to a consumer society. In modern day society to the majority of people image is vitally important. What people buy, how they use them and how they dispose of items has become important indicators to their identity and lifestyle.
Increased population density, the advent of industry and advanced technology resulted in an increase in the division of labor and specialization. Durkheim proposed that this was accompanied by changes in the way members view themselves and how they interact within society. Members of an organic society, because of their specialization, are analogous to the organs of a biological organism -- each performing specific functions yet dependant on the other members for survival. The regulation and constraint on an individual is defined less by religion and more by the imposition of government and secular bodies. Violation of group values was dealt with more via compensatory or civil law rather than punitive or criminal law.
A market is where producers (like Tesco) and consumers (the customers) trade, e.g. goods are traded fort the consumers money. The market which Tesco fits into is the food and & grocery supermarket market, this market is very competitive as there are many large firms which rival it, these include; • Sainsbury’s • Morrison’s • Asda • Iceland • And Waitrose However despite there being many companies in a market, this is not an assurance that it will be particularly competitive, this is because the degree of competition is mainly based on market share, this is the % of the total unit or revenue produced by one company in a market, so it is possible for there to be 5 companies each owning 20% of the market, with each of the companies owning very similar (and therefore competitive percentages) this would be a lot more competitive then 20 or more companies all owning small percentages. The current market shares in the supermarket industry are; 1. Tesco: 30.6% 2.