This signifies that communication is determined by the culture of a company where, if respect, motivation, and hard work are instilled than company communications and overall performance improves. Advocated values pair with enacted values so that Walt Disney can achieve its objectives by standing out above others in the corporate world. This company is committed to satisfying all customer bases existing and potential while management ensures that
1. What is Walt Disney Company’s corporate strategy? Walt Disney’s Strategy is comprised of three main components: 1) creating high-quality family content, 2) exploiting technological innovations to make entertainment experiences more memorable, and 3) international expansion 2. What is your assessment of the long-term attractiveness of the industries represented in Walt Disney Company’s business portfolio? The industries represented in Disney’s business portfolio, in my opinion, are strong and growing.
The paper discusses various organizational behavior concepts applied within the company to become a powerful entertainment company in the world including how it motivates employees, encourages team dynamics and training to new employees. Finally, the team evaluates organizational systems and procedures that are in place to improve the company’ profits. Walt Disney world is a multi-billion dollar company. The mission of the company is to become “one of the world’s leading producers and providers of
Organizing Paper Jennifer Howell October 24, 2010 MGT/330 Richard Rignall Organizing Paper In this paper the evaluating function of management for “Disneyland” in the areas of human resources and knowledge will be discussed. The effectiveness and efficiency in the management function in the areas of human resources and technology are excellent. Examples have been listed in the paper to support these beliefs. Human Resources Human resources deal with many different specialized sections within Disneyland to keep the company running successfully. Human resources hires people with the appropriate skills to fill each specialized area.
For example, Wal-Mart’s promise is “Always low prices”, Disney theme parks promise to “make dreams come true”. It is known by successful companies that market share and profits will increase if they take care of their customers. In the new sense, marketing is about satisfying customer needs. Marketing can be defined as the process of creating value for customers and building strong customer relationships and in return capturing value from customers. 1.2.
The website offered a Disney store, information on theme parks, and access to the Daily Blast, containing games and activities. Disney planned to receive revenue from advertising, product sales, vacation packages, and items related to the theme parks all from the online presence (www.web1.poly.edu). Through the website Disney could reach more consumers and at a much quicker pace. In 1997, Disney created Buena Vista Internet group to merge the company’s internet properties. They acquired 43% of Infoseek Corporation and eventually developed an internet business called Go.com; it later became Walt Disney Internet Group, (WDIG).
CPM “Competitive profile matrix” is an essential strategic management tool to compare the firm with the major players of the industry. Competitive profile matrix shows the clear picture to the firm about their strong points and weak points relative to their competitors. The CPM score is measured on basis of critical success factors, each factor is measured in same scale mean the weight remain same for every firm only rating varies. The best thing about CPM that it includes your firm and also facilitates to add other competitors make easier the comparative analysis. After doing the research I found that Walt Disney three competitors are listed below: • Time Warner Inc. • CBS Corporation • News Corporation Competitive Analysis Disney is involved in many different industries each of which possess many different competitors.
Disney had its first PG-13 movie and introduced Hannah Montana, High School Musical and the Jonas Brothers that reached out to the tween girl market. They are now looking to introduce Disney XD channel which includes science fiction action-adventure shows to expand their target market to tween boys and combine with ESPN to add a sports channel for another market segment. Disney has an opportunity to expand its target market because the company has a good brand name in the animation world. It is known and trusted worldwide. Also, the animation industry in continuously growing, and Disney is currently the market leader in this industry.
The challenge for Gene One will be to maintain their cohesiveness as a management team and maintaining a high level of social responsibility while expanding the company to a publicly traded organization. Management will have to focus on their social responsibility by continuing to have strong control over product development and new technology. As leaders, it will be crucial to maintain a level of adaptability as the workplace culture changes as a result of the IPO. In contrast to Disney, Michael Eisner's reputation for obsessive meddling in the affairs of his managers has had a negative impact on the management team at Disney. Roy Disney was a hands-on manager who empowered his team.
Henry Giroux’s book The Mouse That Roared: Disney and the End of Innocence is a case study of the American industrial industry known as the Disney Corporation. Not only does this book explore the increasingly expansive conglomerate that is known for its adorable cartoon characters and family-oriented theme parks, it also puts to the forefront the relationship between this larger- than-life industry and the consumerist culture at large. Giroux, an American cultural critic known for his work in cultural and media studies, does an excellent job exposing Disney’s place in our consumerist society with a treasure-trove of facts and statistics that gives the book both an objective and critical element to it. For those unfamiliar with Giroux or his work may find the book bogged down by his sustained use of academic jargon that starts to wear thin midway through the book. However, for those interested in taking a critical look at the Disney Corporation and, to a lesser extent, our consumerist culture at large, this book more than delivers.