Competitive Analysis - Colgate

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3.6.0. Competitive Analysis……………………………………………………33 Colgate-Palmolive Co. is located in the Personal Products industry which sells Oral Care, Personal, and Home Care products, while some firms also compete in the Pet Nutrition segment. It’s important to understand how competitive of the industry and who is competitor both in global and in each individual countries. 3.6.1. Industry Competitors…………………………………………………33 The toothpaste market in personal products industry is highly competitive. Colgate Palmolive, Proctor & Gamble, and other firms in this industry face competition in several aspects of their businesses which includes the pricing, promoting, and advertising. The industry's actual and potential competition consist of existing businesses, the threat of new entrants, and threat of substitute products. Bargaining power of input and output markets determines the overall profitability of different companies in the sector. High competition leads to lower profitability in this industry. While facing the bargaining power of buyers in this industry has a very high competitive level, bargaining power with suppliers is minimal. 3.6.3. Summary of Competitive Analysis………………………………….39 Competitor globally The Procter & Gamble Company (P&G) boasts dozens of billion-dollar brands for home, hair, and health. The world's largest maker of consumer packaged goods divides its business into five global segments. The company also makes pet food, water filters, and over-the-counter acid-reflux medication. Its brand Crest is Colgate-Palmolive’s main competitor in toothpaste industry worldwide. And here below shows the comparison of both companies’ market value shares from 2000 to 2004. (Table A) Generally, the whole sale in 2004 is a 5.2 billion market, CP took 39.7% of it, more than double of its nearest competitor P & G, which share at 14.7%. Competitor in

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