KFF should research the market to find the needs of the customers. Big companies could be the perfect place to start the research like what kind of orders they place and when they order. Other sort of information could be found in the census reports like type and age of population, income, religion, education, occupation will help decide the needs of other consumers. This will help narrow down requirements for catering business. If the population is young then may be more wedding parties, bachelor parties, Halloween parties or if the population is older then more of formal parties in the gardens and vineyards.
What geographic areas are most conducive to each? Course Project: Own Your Own Hotel! Objectives|Guidelines|Grading Rubrics|Best Practices Objectives Back to Top This course project is designed for you to learn more about the lodging industry while having some fun at the same time. Your assignment is to design and to develop your own hotel. The following criteria needs to be followed: 1.
Benchmarking is “discovering how others do something better than your own firm so that you can leapfrog the competition” (Kerin, Hartley, Berkowitz, Rudelius, 2006). Using the frequent purchase program, Kudler can collect new data from its customers. Through the use of market surveys, similar to the 2006/2007 market survey, Kudler will be able to determine what its customer catering needs are, if there is a demand for it, the types of pricing the customer would find acceptable and ways in which to promote it, in addition to adding to its marketing mix (also known as market orientation). As with market surveys, Kudler can conduct research on the types of food available on the market and determine what new products are popular with consumers through its food marketing trends studies. Pricing Kudler wishes to offer competitive pricing relative to other caterers.
For instance, employees have been known to make restaurant reservations for customers coming in from out of town, they have been known to make special deliveries to a customers house and even send tailors to those who cannot come to the store. You have to ask yourself, where does Nordstrom draw the line on customer
Running Head: MARKETING Marketing Raven Harvis University of Phoenix MM/PBL502 November 28, 2011 Abstract Kudler Fine Foods is interested in expanding its service offerings to add a catering service in addition to the in-store parties that it currently offers. This paper will discuss eight areas related to this decision. First it will assess the relative value of the three pieces of market research. Second it will explain the components of the marketing mix of Kudler’s new catering service. Third it will explain how Kudler Fine Foods should determine the products it wants tooffer.
The five forces include; threat of entry of new competitors, the bargaining power of suppliers, the bargaining power of customers, the threat of substitute products or services and the rivalry among existing firms in the industry. An example of Kudler’s strategies aimed at each of these five forces is discussed below. Kudler uses differentiation and focus strategies to meet the threats of any new competitors by being unique in its industry. Kudler is an upscale specialty food store catering to the epicurean delights. Kudler has created a niche market.
Companies do this by gathering information about other similar companies, customers, and products. Competitive intelligence information is used in the decision making of managers and executives to support strategic decision making for the company. It is important for Kudler Fine Foods to know what their competitor is doing for several reasons. First, if their competitor is offering a promotion to the public that is attracting more business, then Kudler Fine Foods will want to offer something along the same lines so more business will sway in their direction. Second, although the company may feel that they offer the best product, if the public feels that the competitor is offering a better product, they may want to consider changing their supplier of certain food products.
There are several different positions in this hospitality industry that if accomplished successfully by each worker helps the customer enjoy their dining experience. In turn, this brings back repeat customers and happy customers refer others and so on. Some positions that are met from the time I walked in were the host/hostess, the manager, the assistant manager, waitress and/or waiter, and
A customer could prepare multiple dinners in the same time that it would take the customer to prepare one dinner at home, while eliminating having the clean one’s kitchen. Each of the cooking nights could comprise a different theme to reach a much larger market. Importance of Competitive Intelligence and Analysis Continually to improve Kudler’s marketing strategies and tactics, the organization must concentrate efforts on the competitive intelligence and analysis. To have success against the competition, an organization must be astute to the competitor. How can an organization attempt to be competitive within a market, if the organization is unaware of the competition?
Section 1 – Understand how to support the organisation of a business event 1. When organising a business event, describe the range of support activities that may be required. There are three stages to support an event: 1-Before an event, this might include: a- Booking a venue b- Arranging for a speaker c- Booking the right equipment d- Arranging for the food and refreshments e- Catering for the special needs 2- During an event, this might include: a- Meeting and greeting the attendees. b- Taking notes, time minutes for the event. c- Serving the refreshments or food at the right time.