Comparison Dettol and Safeguard

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Table of Contents Section 1st………………………………………………………………………………………………………………………………2-16 Dettol soap……………………………………………………………………………………………………………………...…………....3-8 Segmentation Dettol 3-5 4 p,s 6-8 Safeguard soap…...................................................................................................................................10-16 Section 2nd…………………………………………………………………………………………………………………………….17-32 Market mix(product)of Dettol & safeguard soap………..…………………………………………………...............18-21 Place of Dettol & safeguard soap………………………………………………………………………………………………………22-24 Price of Dettol & safeguard soap………………………………………………………………………………………………………25-26 Promotion of Dettol & safeguard soap…………………………………………………………………………………………..…27-32 Section 3rd…………………………………………………………………………………………………………………………...33-34 Recommendation & conclusion of Safeguard soap………………………………………………………………………………..33 Recommendation & conclusion of Dettol soap…………………………………………………………………………………….. 34 Section 1st Segmentation of Dettol soap Geo graphic:- Region:- Dettol soap used all over the world. In PakistanDettol soap is used in west, east.north&south areas. Urban &rural areas:- Includes almost all urban, suburban, small town and some rural areas of Pakistan in urban areas are high consumption and in the ruler areas are low consumption. Demographic:- Age:- Dettol soap are used them a kid to a grandfather age it is not for a specific age peoples but mostly the18 years to 50 years age peoples are used the Dettol soap. Gender:- Dettol soap is used male and female. Family size:- It is use single,married,young,unmarried,youngestchild,old all the peoples are used the Dettol soap and hand wash.conumption is depend upon the family. Income:- Middle class and upper middle class peoples are used Dettol soap and some upper class peoples are used the Dettol hand wash but it is not use
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