Company History-Nestle Essay

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Company History: Nestlé S.A. is the largest food and beverage company in the world. With a manufacturing facility or office in nearly every country of the world, Nestlé often is referred to as "the most multinational of the multinationals." Nestlé markets approximately 7,500 brands organized into the following categories: baby foods, breakfast cereals, chocolate and confectionery, beverages, bottled water, dairy products, ice cream, prepared foods, foodservice, and pet care. Early History While serving as the American consul in Zurich, Charles Page decided that Switzerland, with its abundant milk supply and easy access to the whole European market, was the perfect location for a condensed milk factory. The first canned condensed milk had been produced in the United States by Gail Borden some ten years before, and originally Page planned to produce and sell "Borden Milk" in the European market as a licensee. The plan fell through, however, so in 1866 he established the Anglo-Swiss Condensed Milk Company as a limited company in Cham, Switzerland. The company's name was meant to flatter the British, to whom Page hoped to sell a great deal of his condensed milk. Anglo-Swiss first expanded its operations beyond Switzerland's borders in 1872, when it opened a factory in Chippenham, England. Condensed milk rapidly became a staple product in European cupboards--the business downturn in 1872 and the depression of 1875 did not affect the firm's sales. Charles Page died in 1873, leaving the company in the hands of his brother George and Anglo-Swiss's other investors. The next year, Anglo-Swiss undertook further expansion in England by purchasing the Condensed Milk Company in London. By 1876 sales were almost four times their 1872 level. Meanwhile, in Vevey, Switzerland, in 1867 Henri Nestlé began selling his newly developed cow's-milk food for infants who could not be

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